Fragrance and personal care
August 22, 2018
Aerin Lauder showcases family memories. Image credit: Estée Lauder
By Brielle Jaekel
Beyond highlighting the strong connection between memory and scent, beauty manufacturer Estée Lauder’s latest perfume campaign showcases the enduring strength of family and heritage values for luxury brands.
{"ct":"A6WJeHvXzEprDXte3RUzM4WynnWg8nFhlnQ\/FsN6bG9pllhPkKEzWer+CJxhfL9FQQpAewwAgEQMH7JEGYZPryDPMcAOPQ1R9WYLMLmLgqz\/zad9kRy2fwlD7\/dAbwTawD93hZ1l7iOiWrFhwAhb5\/4vgpfr6G0x3lcvvBg\/QljBtuQ\/FNgstu3FNEdwUIC+dq2PUfFKvQCe4NAKPIQlxxjVSp5jhSn+C8\/lv\/l7sP3To3j0b\/mWvOHhKJeFrrwgR9JawIJYFdbJIC9U1SIXJRZxSJmLdBvf2fbSS3imcea1DiaYaf7E\/tDswYO9fCO5sPFvYeEQqvA3aZl1J39JqFnkm2DlSmObrDaE\/Dem7PnPuDOx+FjHf3VVIngB7x1HivyFvxX\/3WID9LUL7ABxDn06wP57nuTjWxHj8rH7N2uJryOlJhUM6ujjD4H6ljcad1CMaaqaPKdvdjeeLiXHCD0QO7wP8r3gjVmfdYe2ovh4tUtXCR7R9CLOZ\/GInrs19XvprX0QHSc2LM8cMM4VY8O1n9XnrVSlB5X2WrRvMD\/WVXZtdoPs90t1RaqArJ+ge47DKdKCJc37UKEcm9ryD+2g9wCXqmcFQkWS8Ik7GhYSdySO2RTBnivc1qnz57tc\/XTdEiAbVAZdkK\/wCytg2M19SvAJb7i6aVBSwSXpldCU3\/n5rq87pi\/dhMIaV7xu6HRERrvYaq7HnsKzrpXa81C3DwxkvyofsB+JB2yu\/KX1vLrOHFALXHuuDi\/fWNTmJhSaXEECXqc364Hf0UHFCLqtGl5rCp8IWlJQpR76SB8auJmHlSPs5Mo2HeAUCNV0imqWOPkCoWjcqrWAWdMmd\/AsLTnMjpPGKO77nJ8ekEyRN4KE4oMabYB8Uskxr1LDMGXPExBETzqO6HCeh6qHo7Pf+\/9zFtc\/Qw5cFP4y64hsCtA2C1lz8iDr\/P6v1AKUWoh5th0LS\/OjSjioyW\/dvBtwPkxmUR3+kPA0MLUvIPhoivQbaA9rkza40\/QujbwyXiBERRehtYAh7t5DoDpqR+t+KlDaFVYvS7KqSj\/njSjS7PS+Qp4apqRn+iMGyK26WMi1qQ1CigRyV\/HW9WSCamqfJHtdjjdia25hx+3M5KL3Ekyl30xX8TLeejXlrcxAizijFH4cjTS0H\/ifs8YhQe2fV8VJYn0q7MFBe2EvHEzO5Ws2+9uC1rgJPDZ9Jf9gtpqR4S\/87rwexLAfJAnbJh5um1W9FCUr32B2M9tkEvnpPypopr43Dei9ntQ5VkmCj+QmSKz+djxkKhJvo0b17+3OpAGUKKZOO49IwY9+icxQrfZQwyXQ9\/Ql8aQkCrrHFhnpoByAC4hVu3Do\/nCp8sZAmbz6DwcCTkMMeVjXLD6gSQGhJ7d3jsD\/Ne03L90HV727PmWSfoLT7J\/5hwIl1u173IuVDiluB8qDROz4dPiPZp9kQbavBl5OLDHmopGnixvG5bKHS5xIs1+3fvkWyk5KWk+riavjnSurPfkRaAPaOMpkU6ftZdiq68CjRilGeXNK8Om99hSF01Hw0rLVcUnlN\/1IdU89jTcz7ziMiFcUlNTiCI5CQDsLNaWxLlSlZPd316aTX3YI+mkANkFc5a0auR2AysAhIrsrDdXvvf0FbkwRX972YTRIrGXRef4gR1rVm5Va2lL7PR1PKjKCy\/f5ryUnYTh7qymcSwU6mlX2dOfG9uUCvAG9SxtdVdjLQ1\/zG\/bGhdDadboM0otJD\/NzIBKtkYu8wF1BsKZsa6ZAHhAp0qYpIUEULkynlNs50nBR6EbsgV9uSnyNmcGnxR6gsG9L\/4Twk4QuaRS2ONvrg0Q3IcFwZ7L0nK3p4oKU0jts0JhdM\/KVgS0HmBNXNNXbH12teBr++nIxg+Kwfi9UCRL\/5fRipNejY18Htx69po85LErJePLpZARENo5RVS0TpyiWWehq7+WI0xHJT4VD+N+S7ZydhVn43nR\/xWrftYNZYDZ7pu7d2atHH2TSj21p74h2DzW9\/r463ZggKed4M3ZzJXllY+S34mHimRmAbkuAI59DW+H8o4cGwo9VkzceTHN0r2geNN3kNWqr7oZirufGaN7bDKpZxr\/EPR8CcSG0cpQysd2K+8DPkg+lZGeGOx9OciamKNhZOrxqJJB7VGro2J8vWPShpCiZfj9eMFoEEzTInTro973BC8thQlXE0n5vArsFNQZHz+ftCSc\/BqxRxO0Z3SpkX9qn825PpFLR\/Hrxu8MphBe9CJfVMvjptR3TeD+wfE4G+eM+A2YOorcM7ba6WBcF1SCqcVy2OEG0zJybvJopahUh6TjYPA2gqjli8zB3hbsNlkZLvd\/tcK9lE9Wa6UROb9xJjkfDwFSRx6nY3ym+jZHiJLl\/uFTdr7SUxUBObThnNiiS0ztuX5KueOa9lGfDstsuysNqXkEbaKgfVRfYhZ85q9uKyaN1+CpFq0oOcCWULovvlgO6DE818dlHTJj4Hp3HCHN+qfScIzPLeR7AoS12Sci\/HIkBYvATN\/rQFVqXPqwGdJc7fv7Dd5Cag73qYz8\/rpjBJPOicW9oUrQtuR5KS5lFFwOCmW0xnsnDwfjx7gS4SECJdu6CCxAKXR4exDBwUQIYeVWxKQ6m+9azfs9ymxyWkCG9r84A+UmmThwV528pdM9aoHiRdliEWqRIeM9Pr7zddy+CWSlchZ2puFjFN+SuTQW2nVk+NapsWjTCw8gnypKUwzwHKtItGq0xLxdmloY12ak+KfYJMyZ2LyRzybuoK2FsKtTfUkKgh\/iFPGBL5H2pAriyMLVp7+8PFs7sP1226L\/X+Z4x96MavYWnpPX0InPnBg63qtphW+U1SiSGMGE8CzwIAbsa0SM+EOOCBxnI40utDPMizxMWA3X6b\/HBOHotJJaIJHY4q\/oKDoVAt0Tbc+rWJCL\/2XXohsBvXc0ZIPyEliNSgmpFk5M9OD9skWmxmJzWJgkUkT4\/+elY4lHbQUppamjt8woGkkRcYJt\/oPmvvnjQJfebDDH\/5+9qCCyRqRtTYJ0vMDJjUPo5Butt9V9OxsOkYxDzeJvK2cBla6fFR0svxTiarzPVpHvulNwjDoF9OGKvqyJIjznLXOhmruyXSacLULaYCcISwv+3sDtZlW9R51e5mMg1IFDJBeAcuZ5NXF1wq\/7P3VJi3vz1+TiXZxRNZY\/Qqc5FpLbtWNj9eWsY2g3vknDn1oginbLNjIzXX4Q9Q28IwLKd+xsAQXTfBKPAUCrSQMZgDd2qmd8dskqEgExE1KndeJ600LzQEVHFKNipLlMNuZQkD2Gxc1myXOFx10ZXjLpeVfmIMQUFfFXMpWSrPFIufPp8TfJzuoMaAn0yNLq\/eUY1CaeusGNFkTlsu0y4hk8wRYKNdvfhE75+121U8Zbg6dc+Aak+TDJWix0\/uD8kBheUIFKUom6y7\/3t5Ty4UAFP538HCIHXdbfZl0JECa4HqkZiB\/B0wt8a8ngQBdjCkKgEWwg7uggc5BnL4+7HO+353+KmS8a5b2VU5uzpqkA2AlNchVR1XuW\/Vn3F8U5QgbHFlC95IdJwWVZS4B3BJjxo2eCPb5Raq5MXlEaDbpj+EJRGPpv9AndO4rcoaB+2oVuNlFnsimYmbuCXA66+Vp74t0kEpmUrPNb8zzixUA57hMWhER1Pmpz\/Hx0qG1m4s6VixWJXk+saiMBdEvFIuYXBdeT\/zXrv5oAIgNpXapAGSvoRak3K3ourCJs9auVhI+yp5gJU9htgiOhdtXZu7OkLEmLGosVccjK4yRJ89bZs\/+aexZgIA0AePpl7YSMQtvclAAPINb6aDuQ5mNB8nPUEAoBHOQQaNJ6iAnDfxf\/yC7Yer+Zv1T96K6Itq2BX2C2NDjOjxvOWuctY3tYIvXB8Wf2IMNZR+z5+s+3NRD+uDb2rslSmF6rMISef9hJmT4HW8iw1rBjg27Xqyu5sQbZRiHeO2PBt0Din2SDONiw9ImBzIpIOkwYYWtZtJ51B8r9wzE8ToKvC6i2KM00oFierQih1a4nOSxfl8qB7yY99VIWsfJlk0eSQyCz2oa1d3wBHry+yR1ciK6WmUMCWBA5HKAs8iHndrUheWDKO+7JjbgWQJVuOt6uSJ\/+DooQj\/KSkJJCyH8D+86YmwAEbhIzTc2pwqfHNYurb8y+86ySC8IwsEbJz18U8EA1j7ZT5\/5AlV6pBObv2vPoLxY7bMNBLDQp7CZ8hmPB0sWxX1dwLkZXsjQX\/it5jyt4jfbBg6\/Jgj\/sEdK+j1BtrTZCcbhfkGr2CAUvD32jcG9nOi9mBfpq81I0K8+XcXG5SX4d\/lhsUcC7\/K8\/\/h9xTZ1F8Na6mArMQ+3\/tpJoHFFYy9yi5vXOjz23eSp8UPZuowTgsBuqsM33jamLQkjRASJXDDBDW9\/AeeRuMUC+Y6RTi1pxUMfdnrBhfU0zojfgfpnDmSvkmkVsu0YJauMyvH4F4B7L5haUK2ykUTaLVsJJDp9FzwpGkzFqTVZNpX2LOvc3V3rLLYyg1yDvAZzSSn5VH5nnwKPfrZ\/KSXotervALdMRRkjQtdxYUMQeaKInV80NtBQHbiV4lvLm4b4t3yq8EfTnoWDZFALJx2jg2YyGi4OJgCCLbnuEpcIVK2EhJDZcNoPVWKG+pTuQxBxFu+8fPTkQfBQIwru2rkOX8n\/xTEzit7ykbwTYPDV4IELQ9AiRfn2JbrCbDHSWBTuObAsZspU\/vjmZhvOHyu3KzMuwXn0mVwfaSPSh30K8aP1\/fN+GGE0zRS0KX+tgxe3hnsWh8FREPPfGsgjQ3NT522jVGTQurvTIj3z2dA46p96oak5noGbWYonMJcj+d7AVT6dY7j76KkecLkrUB45UmSYN0ecPQy2lOrhoM8BWU5ls6yWhzEFSq1m\/Tv8qMfAmJ6+ORLAAd5vAADMFiqtIuvIlJktHekH0btMAIznlBRFv3MUCkWqJ0r7Dzlcr\/kRtIWpzQcYW1Pj5nAKKIYyz0G0vs53Vh1esxnP+P3aWHTO\/HSM0FsdqTbriyO2sCBKf0P3RWyvF0eo\/sSQ4IK1HdD2Ua6SudxNUxiRJNzly0I4y5m461UZrOWlZeJVnvoMn86T8OEVaSk\/zq3IkrCTb6ZAUOpHJwRz37\/XWKqrEOmWt\/iUb5zSfDKs8yORRK77wDGQUpFQInII1OkGUNfioy2ca\/rZfEaR39l6ZjcslF7zlCA4ReK4XU8xhs2yr9sPhQQAgRoJNcF4TThyzxQNiReOV7VDuN98U\/PtzdwFwtrRtBSqy6jOaputmTCKwJeO0uuzCfweziDb+So0Q95FR2Ij+CaMHKRGZpYChjGvB33lU7jJy64ZFyHrmMdHrJmX6DaHxNyyBDwHdhppfhBvLCyTG7yzpp9JnfC9TJyRtG\/eNAzPXEt2QUU2epUboz9kfPJFDgj3N2yNQ02Xo3lqsUpFAlb3nip5WKtAeqZODP6TYzwm+vO8hfusrgRjk5axx0un4r9DPX46LkhLhfLJoceuyCAzHL\/97\/dSHfA92GJUtYfAX8HJ9HDAMpy5uZ4gTk++00Q4BiRH0m9GeFpiqGnmDq5AuCUB0Zcg\/Ka7XufjhuzpENKu4XPgboy6XuO4NriKqXWV\/IuGAK7V+4fPAoR3L0Gm42oTx9l4C8xcZVg0ZImBWxpcNBieYuL5TVqRrrwMe645nZmaOOyYSN9D+iJZfkOlOrZ2t+pu8t5nynCpkZmhZ40kdqgUuAlcm0sDxQ9384rUZ3qVanqzNy86QN2WlVP4gR\/pzlZcdP23xN5kyYQvAG948ofTa4fYjTAUhmuWVrJxCXvaJpO6TsgKVBXx2JVk2ao6zLN3mi3konX2V4OK4Spw8rDBiJzdVJ1platpgZT\/BUey2X3ckEUFZGxjjaSrjF0SoGmkoZ0Abd8ADuTH9rcY5XQmbIJ9uuWbETDCr2kAFhotqnbodxepOTbgkDZGRR9h0X1Lm\/YYJrnlX\/T2getm\/qlRUzD9GiBJpYyPQbcijgDH2BOHWUrp0uu7xjw7J1IcwMVGwhWvR1YCBB+n4op1uBw4YNFQp35FKe0ecdWyQMhtob0K9heikJKlsNcsG\/qDArD2eanku59Ffj5hIq1SXGEKHL2wmy7X\/Cbegx6iend7PN6zz81jd1X\/UsjzEomggiAa+Rs9O5sG++sixiR+6FVYitjNISj0uEjdslJLtnQRHIWLaxH\/CMiN8mSpw2DmxqmeWOYJl3klEGaaF28XBU83q1UASIuxVp4VvxhtZOzOZPKKHpaHa\/ZNcsFlc\/11RJ61\/MkyG\/pHRIRBmQ\/AJyw9dUpqvYdbN8GprjK5\/to3\/ow1udf5I5LBkYYz4uROUtPJxYqDYvRxQfCB4ry7lyspXGwo3DkW1KlzYbnm\/SXog+1AH8cScvu3G5CblHiBvUrh4rK+eTzIOl8n3PaEXkkuIR23jdxVAgiMeqrNet0xd1edeFK5TWiurJe6MSZHRissqDAoGi7sEXxVmprxCdfFze2lsX\/nQ7XQpjymFg7up5rXCSRwd+QsSLK4ku+nQR786vb5JMWMqFFT4TR1r9ci5DO8aS4ukjeRL9fSCC2pY++OdwQy+nsKKRinvkgcfyoQtywNJ3\/ypUrjaw695+ZJHmvk0Q2oNp5BdImlpXcY4XcxYUnCYDwMQ7db0AoUOl8G1ietQ5atWNUajTYkmD5fdzjVuG8n0u36YJah2c1bFztgKx6KKbqFABmvXrUc18ul9P5t0jSMCh7yhZ2FRjTumJzizW07tnsw9xQmQ\/nIxJVKplL553+zhXv4hyT5mGRv4N09ZCJ9jmGvPpVcWzzLNhhmcZoeuEO8LP1XK8tCdme8qojuPjnWIcLW9yVKKWXZL6pxZeg8x2i9ZpsNW63uMc6UjcCmxK2SKO+fkvvhfrjAEbeOLrsR\/ZmBPtXqf8MxyiyLBDEoCuBlFf+WzBezukFlgJK1gVVBZr89wXkhnTiYS9+tGT+PseCgcl28rl7XlCoq0HOzblup\/QqL1t+gw1s9vJ9U+hO\/lEC1QAMbsBFoH2YnG\/eZ3XjWGItz5aUon1Lp4Rh1KpLrkW49beKzU\/cwLw4b2J8b84tzWzXp+rONKl5M\/1miRHSuu06JmqyOy6ZvHXIkPN64d5f2I\/IdUqG0hNtzDXQZQDT+IXmvoE6LtKr+eLkS8ZBm0RG43jRiAhAeKKi\/3lYoIyHP1kM\/h\/uky69zz8WhOeP0LHKnU6s4QkC4ICm5tTKyl9UDv0fW5FIEtABwg0kUzN8COO720LD7fJfiBVw4EFcBNufF0x7rDz1q3kaiBK+tFwkowZI0eAXbaJWPtSWcsqE0nmXzv3\/xb+lMBGrWkrMDOm\/itDOOBpBSnW5ON3aY8Jm4mZ8WjFWM6tvBB4DiWBS4zGOYRqiL7SGEWUBnypiadKY+6rjtIKX4smWDn1xi3wla0mj\/5KoF0Gu+KCcuCyj6jaZndS5ygUjn1YYEhnYvrXy8Bnz0OL0MYIZhjO1uGHXvb4cJ928Gc0P6UaZFzUyBEQSI+kwntcWYqhZ4mzQok9P\/m7Ouh\/00s\/cKVo5noG\/yA26ZUwIdrL7jLFWUO8IpYsOlecfCvrxFByKMRYlyNLG4WVP84N7u3xYSoPj4mugayDhmxO6PBwRtthsXVijSIjZaIEG+NNAX9bC4myqlNJQAc2KFWBIxhduEO6iLDBBlzXYg1k6lDvnhNwGSHPZejsrc++wWHklJlsbS77UfzAlHiThgmkSbQZjWnAtdm3nIlDIaMzn\/Dj78XsCjO1kltLqAnUGv3ziRGkfGPm9adTmkKzjT+ApEN3K7RgYA9c9fXYAwHUs\/1TV6rR3nnKdYlCemtwDJJLgokIdb370rjQmT1TuHmz2Qvz8xD7CKcYRmRqZOgzEhZGhOzWN+MGl2+pDJnSusFszvUvlExkFm5XYUaB5YdQBMtrqKBkxHzadGRyQ48gkfO8G8o6kNkC1Io0fyBOGCTBNFerqD31Z4f7xwmQ6r8BLRmxnyKIvZtXdXphW9hDtSQj9bmjQYaYyDAHBlE=","iv":"34dd6abab8c955924cad1eccab34937a","s":"b0e0fce605f0a8cb"}
Share your thoughts. Click here