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Marketing

Ethical transparency relies on brand storytelling, education and humanity

January 20, 2017

Image courtesy of SH Group's f 1 Hotels Image courtesy of SH Group's f 1 Hotels

 

By Jen King

NEW YORK – As consumer expectations lean increasingly toward transparency, a brand’s dedication to sustainable business practices is more important than ever before, said panelists at Luxury FirstLook: Time for Luxury 2.0 on Jan. 18.

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  1. David Yurman selects finalists for inaugural $50K design grant
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  3. Ralph Lauren turns to TV to spotlight Olympic fashion
  4. Italy’s Pratesi seeks return to old splendor as linens purveyor to the affluent
  5. Armani faces $4M fine from Italian Competition Authority
  6. The rising risk of ‘superfakes’ and strategies to protect luxury brands
  7. Perigold, Olivia Palermo announce design partnership
  8. Cartier expands Clash collection
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  10. Lamborghini deploys brand showroom in Egypt
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