Multichannel
January 21, 2016
Karlie Kloss with attendees at 2014 Vogue Festival
By Sarah Jones
NEW YORK – Luxury brands can work relentlessly to develop a quality product, but without creating a controlled experience and consistent message around their merchandise and identity, there may be a disconnect between reality and public perception.
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