Multichannel
January 21, 2016
Karlie Kloss with attendees at 2014 Vogue Festival
By Sarah Jones
NEW YORK – Luxury brands can work relentlessly to develop a quality product, but without creating a controlled experience and consistent message around their merchandise and identity, there may be a disconnect between reality and public perception.
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","iv":"6643108de18e032d8c4d98abbf65c34e","s":"86e21d7f4278151a"}
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