Multichannel
January 21, 2016
Karlie Kloss with attendees at 2014 Vogue Festival
By Sarah Jones
NEW YORK – Luxury brands can work relentlessly to develop a quality product, but without creating a controlled experience and consistent message around their merchandise and identity, there may be a disconnect between reality and public perception.
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