Multichannel
January 21, 2016
Karlie Kloss with attendees at 2014 Vogue Festival
By Sarah Jones
NEW YORK – Luxury brands can work relentlessly to develop a quality product, but without creating a controlled experience and consistent message around their merchandise and identity, there may be a disconnect between reality and public perception.
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lAwWuszKj1phKbpHGltV3t\/fK5\/qt4x41tSf55UdGe9+ioSVfnoE4WdjnlgMkVpH9JzR8zUQORL4Yo9QFxcDYTo+cx5Q+mRnvsJGYEtOe8S2qo8jwHBwRt79YcW8ehDaQzR1Wm4q\/Hg9dK2H3aRBUUmDPE2PUT5jbYXMX3WFBHSMTADxRI3PLQegCSKCDnWAAmrSKsewftIypI7Pf\/A7VndOhOk\/2juK\/TLcGH0M7CnA\/lmYq9p0Fq0XWOIvbMo8p5jK8ccTc\/EIuuBj7j73DUD1tB1LU9ZAlPPsk2snNgSlxqI1R0jV9IUl3l2eZD8vN0LUn4nka5B7ThKpB+1LRFjU4NIQgt7tB65Tjggu3yzM8iqenO+EI4E9TyTdWg7mkp4GwTcyYvzB+G9s21YoLtdh5zLNQ+c8HLxV+TVfKKrfIhJWiLGK889mz28xK3QZ54ZmsypdGZHL+1cmfAK8XKO5yyYh9UIrHKdjLLHNgf+52o8EvONqRh7EUUqm4qAqsPgHUc1uM7cSHvNFzg+rNTkQHX1KMvx51Dvp33UfqTu92j5BXiQaI4n1cx6eIkjVodkQZCmTHByAyRqZfGpMfn5uuiWHWMcKXNSVXryc2vaQfVSY\/bbojwLth1Xy9pdUDCXMrKukExMGgjDfFUNMjS1fKTqdinM38Gwc64vnoWGoUT\/+2jCUX2UKHpEYBiG8aGRofLTrD72jjr8hJ1\/FIK1vdoYrzAHCdLUPiHlSF2VvFsIVAPmQ7STaXhJE8lgR7QNsO0KUvcwKyBadmfGBI1JDDccZlG\/j9Ix1E9c1nsHRg2WJMWrX\/WJUWE+Tx7LIFf+zyhLDKHZZknwQKEEnLkIEs4M7xwUUi4aONKibBo3q9bgaxGEXkpiX6ROD1H\/bud2j5GnfNhor8ClqTeZoOOnEbO3GYulkqiIuirNS6x7JpFp+c61yJvkJPFtz5Fd1SHDkphJ2qSeyn62rBREh6jqQy7WYyUHYQDFXS84ea8GA+DDn4ekRkuh\/kL1tb2pBGURtbeoxTT60O611qxkWRQgp\/uTM2dHEyU\/VgkcmIBl+KmUeESpir+P7yahZQ1PL6XLwJRhx9kCJ1lg2\/siDRZ5muDSi+wsAFgi0rSy8mD8JQcrTxZMBOoWfnM5wbT2iqJBUsPDYFQXOzqJIxCFnTcbmQO7ScH7XPzCyql3sh6ob4fma2ysoefOwoL0Geaf9WIZD80y\/sVb2Gk3heKgoqvseMJ3OsLfumTKNPiUasdvsU4cvqRZiU5eQoWGrLVNn2QFmAO4qKMmpeRM3NbXWnqZ9NRRqXmLqexUtGd4DeTz67L9KOW3KwtM94uLgVB9PMXG2h4uN9JRpQE\/35jmUuIZdZ9mBXhFCPlIIGKA5a5KfhT6njq6HS818oZxTHw2JcRfG1NdOPblxUuetwhG7iggzrG8jJ4mu6xKRA3exrVnABmOo8bmEyLW2+yv+FFXgb0fzuEiWhgnc3RBnXk3stuOuzG3RQSoA8ixqTSdtPKcYtMwlIiDQq0C7\/3XAztR6+WodpeVIRRAQU7t+SYc4yh0n2ayzdpDSmAiJyQalcPZSyyDkYak55VgSp28viiAT7WvdjCb82+DMjUaarQR6boX9w9DeuDCxvJ\/uCenK7QbMEDfKiSge5m\/5SmTTT2NDLg6jZJu0+\/lMwlqODAHBINxUbLJep659X9v2op1oMDs9pTyvtARcCFRraXd8+38u3Th9z+x5ZXFZffvexDehqbP8Ri+ACRrEpWS0MMDh0wxUXk2cmGoF2bgHTepVWG2crYVmIqIEOpO65A0\/nfnH4btqoyG3QTK8BEQ3wpGYdL9yMVPC68ijEbW+PhoK\/W8iWmv4CycxQ7gqUhm2RRuxVkPFw0mEnfhZgu+\/7ebtz0OGjODoXutkKpk\/Dku4gPCc2Kn9UKN8pZSe73rpcilsoTAyKIa1cYCUKPqF\/Tw4CLzElPQv2ocp4XTuZwElVTr9h9N6HuVanpCC7bAZL9h5zePdScRYji+klq60VY1KvF2Mp\/Pw9wuhBgUBdzVTpslzLR\/JRLatBvSCOwTc2\/WnZUGF8qs77u1w0dRZMtkQchLJITD9FrWbxWqm8xI2GFZcgY3dzjnMyUEDOfVzF3\/g9rQE6BffAn0W43xzVEk8ASLH9yLwioM6SMJkB8mvZu72NTgR9ipKmDd2QBqJadNbp\/vKMs7tcNmBB2kL5KxCBuM9wi0SVpH6V9DRwFmkFmzclk\/7vyN\/KKhaEHQtkj3u9GDYOwV6XE1glqTu+2S+sLaNnjEK81f02pUA\/QDn21bDfWbbasbDbeFd75PWlqpLCwRmaWYlXgMbP4rAW\/tKxerYyvUT\/7GIKLEomG2oMJCSZLX\/FkUpzYo\/0FX5MIoRGmU9G91Ye2P2ZxmoXju8ljVKXNCN5V6UP5alMhatIeBkKkM\/LtCzBcK7kkScRGpbZ4hPaQoDpDghzd34aaf6nr0xbVNhvqRKxCckY89uQ26dxxChg7iwAWmlZSEpExS7gAtkR5ihLkkOvTjEyHvHiFKc4zPzXt2hVJjuVTMxMf2DdgbfLNQKO0vrz09Zac9GwaVdwdNrV\/FdMcQkoSVwtk6lrjwgqeh4RDtAMs9AANlvmanDo\/ja\/etV3peUpxUOeF28vu8Efd92\/3aFq6VN4MWKJKRL1r\/8bB6sHE1WDVsNJuwJRnl+rVhxc22+OISPjEBnNNaULQwAEs8Ingmn\/jDHz\/Z06FUtUFcGl9WlJL3rmo4sgkjUZn1Yj0V6g5HQiD9upx8n3VUiLS9qCCW\/TFq5LhmCyFygGzIxOJ7DpOzTre8I2gHhBDSS1o3plrAYcJKyFsYIdu0SO\/VYTtKXKP+lx+P55iLBCdpW63RZtEkcRRky3byD9iNvrLLVXbm7LAdxhCXpodNHVEQ6GwWVs9DEQywcgqVR76TRWlokRbLS3+Z8aS6Nni0SL186dJqGZydhQvqsxB8oZR3fR1+KTyYkSl2vVoKUtb5N3rDB8TPHVyIcgA7zIE\/YRKdOQtWVvn2uJhV8\/BrsrugzLUfAhmvNtQK\/GT9FgDlkC87Yhx1ak7tRBi6SmmklsuXEne2Xsog1E4hg6Q2Y6KV+RIjg7B8DdfR+n6yZ9me+R0YFCXcDame0KY+CIcUZbuT8CoKQu\/0hfhIrR5CcJuVH+JjFEtitDAroYxRqpGp8F6PEqXIv80QGfAi8HPT777UyszzSWrCsuUxctXzjgoDMBKzx5oUM7CLC6ZE3HjEHFPn3qqts5zo3nrwHQN4+21OxWvRZYisdwVxs6aFxqsweWhnRcDT1qTc3RdE2Q2oEWHu8yzHc58vXt3sjmrJJ6uSyuan0Rqofl+KIHAYUHmk8kUydF7cG1Q4gx6CnACAJtdkCluWKOXA7+yLHp1LuME6mwjDC\/b3tehvz4Ls19e5MPqZJpXBpsIzb7pZWaS\/ttywBV4tpx+vDHmNOCmN0j44aKwFCyfkfYHv8dq3tkAvPsMfeBn+pqiajDLxZUKvVsAKuuB73ldwoJAy8lQJFOl6QE+YFNAvjKf6yZC2dhjUplicxY+VCHBN4\/jPgFYKqKv0G6d0ji1N6sSMVFz7AEsxAzvmgh8K2dUqHQ8shs0voxk8cb8SRaUSaqGfHOaLmxZsF4euRVEStRkvM5Lk23WM5QxT8cGbRB4ynH7uAqJoXZZE\/mKybTGSwpfeGKJJ+h1iqclZfsyZ7UMrgJFP1f9hUhOXjJSFoDBKTQuqpZc21eJP3SuUoSGAhaGGk+3lpm\/oeny3M5XLzJO3Qz+cjX7XwE1oHcGxejvdYBqeWy25GoKiqGBPNVO2ue0m\/pkfs4PQP9iev8xKGRClqFh8D6FMzxMjI2SeV1MQggxh1w3AVlCTChkt0ejfpVdLXxMxQdScy2BxAGLB3fB4xRiY2gRfTwNeKZNeLm0jy69HVt4WOX3Ta5AUR51J0EYfTbRVwuKUhv3dHpsVhMzn4yP4P0YQ8nIU4vzAhVdMlsYTUYEz5ICZsPztKWduS3EkMgJD6oNiG0dNHiT8nVHURG54G3qyTnBJG\/Lj6NA7QTz6xAtr5FWnkQG2Kn5UofC1lBHVyFmxPqpb+mXJL+axP5geoq3q3rxPYzeRfWwa4ypSvO9\/cSKDQH6zk1jBfE4jXhjicIQzUGZOOmkSou0p78apisq10r2n+kSwk4S45SZcesH9L6kYH4oai3gdBMlIHFiaHWjrvtKmfxf7RF+dbMu43oJSjdEFWkKbTeyiubWvzkFPqLTnUCPUaB5LGLtoqMHQsq8ZJ+sOisAc24gVgXh+bJc0kAFzHOPy5qtE1GWgiBkKyuCjcN+pyEnguwi2R0x2kv1BFBn5vRKiZ2WunG6gckRq90AwFC5c1KEVhJLSjhTJwEAvfCXl67o0Q8bMscJdU3746y4C+xHGUd3X4VFyT5WRrMYbRjdYuxw\/BrOl7fQXC6VwFZsI59MC3hGyuR\/iajd199IMCRmB0Y3BtkQUISgRA\/s+F5aYsZErlfPd9V\/2TVmV9t\/ym\/iMdKmNGV6ULvWacedJVOPpR9vpEn27KTvhgy0Q\/dV2+oKE1CCJBNnUZe3e2uQYAkfC0oQfnl0+xnldbDUpQZpkK+uPVRC+ChZlXmV92KY1DsdeCMIdjB+w0Gn+Qo9d4BKPRQI5ZGOUxSBMcnDUSJWw7\/kPoXXiKDgvZOzbCub3obmYc9ESK5FEhrNx59wBRrrUN0kg+KUyMVS1hd1\/8BzucpG1qQyv5lVy6aexRuUjY7tQkN57h5JFVQnVueL1W\/qv+jalHbCX2hHCt9orodpUiQbnAEPn8t33ReFHcSdeSoCPSSA+prM7eKf0Omo0yTCFYNA6ZUo8AakZeNYPdowoatJ47wwKxw0L8w6Toz1F9QGhaGpRmbU0BPvMnWNMwPqs6kbZUz9Odj1z99DhhEGTHUJIv40cNC9ubCTTRycxHKP\/3ctwrevmKD0nruaUbLmNcAcypethnYd7xHUz0IVEYjOo3BaGmnJQdqDoh+99NCVGitIf\/MZUZuSpq15jrfZsUIcrcu3VCrILKxDbr9uOemQnm5VjLQYBHFc1O5Q50SKLqOZdTKpbAAzMF2tqtRno+ABsPoqUAJMSnJLrOL8FIIckFpNEEJRyak+bmLIuOnA+AiTnI8Ywp65RruHv4JGeCNTWGakC1XWLpqBGa5qPizBjDJa\/6PVcIDNte8jOJ5F5KM1e4UI7zSTF+zdBnK2jD5N6T8hDdZ1ikXh3yEDyiDwvVPQTZMUJjLUc4wPcGPw2exSk6\/GJv\/RiNM64KgvO660NBxTo1JgpRlt5y49Ysv7czBPm1gPRTMffMbsbK15sIZctuTaSnOsx1O93apJDh8U1zbegjrxVQ2m7fZQceE1StzgtGxe2uvj1dNE+IMs9784qmGHmTu+8VPWtVKXJSSrR44WQkUI6fP4bxAakyiQVpI6","iv":"93e5edc58a786103abab3a6a928b1759","s":"0c8a3199785e2513"}
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