Multichannel
January 21, 2016
Karlie Kloss with attendees at 2014 Vogue Festival
By Sarah Jones
NEW YORK – Luxury brands can work relentlessly to develop a quality product, but without creating a controlled experience and consistent message around their merchandise and identity, there may be a disconnect between reality and public perception.
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","iv":"cf0766a09fd0febc8f128574797dc792","s":"e167143fefcfbc65"}
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