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Multichannel

Every company needs to be a technology company

April 23, 2015

Auto brands will likely embrace 3D printing's possibilities Auto brands will likely embrace 3D printing's possibilities

 

By Joe McCarthy

FLORENCE, Italy - The common perception of manufacturing is getting upended as 3D printing disrupts the luxury market, according to the director of Wired Consulting at the Condé Nast International Luxury Conference April 22.

As 3D printing becomes widespread and scanning technology becomes more sophisticated, the value of an object's digital file may surpass the value of the object itself. In such a situation, the democratization of counterfeiting, similar to its effect on the music industry, may eat away at exclusivity.

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  1. Moncler stocks exclusives at new flagship in London
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  3. Samaritaine debuts festive ‘Winter Garden’ installations
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  5. The 1916 Company recruits basketball player Tyrese Maxey
  6. Versace Eyewear campaign heralds style, self-expression
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