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Luxury Memo special reports

Evolution of print media – Luxury Memo special report

September 14, 2017

Print media has evolved from page to screens. Image credit: Net-A-Porter's Porter magazine, photo by @PhoebeSoup

 

By Jen King

Print media has sustained itself as the go-to marketing method to appeal to affluent consumers by leveraging high-quality advertisements and playing to the senses. But a digital takeover of media consumption, entertainment and shopping has forced publishers of print titles to reevaluate their long-established strategies.

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  1. TikTok reshaping luxury buying behavior, new research finds
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  5. Printemps unveils VIP shopping suite at Haussmann flagship
  6. Louis Vuitton explores China for travel campaign
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