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Luxury Memo special reports

Experiences in luxury – Luxury Memo special report

April 20, 2018

The  Four Seasons film expounds on the value of new experiences. Image credit: Four Seasons

 

By Nancy Buckley

The sale of goods and services is ultimately the end goal for all brands. However, the high standard that comes with not only the products, but also the experiences of luxury creates a fundamental factor for consumers to connect emotionally when interacting with a brand.

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  1. Estée Lauder Cos., Jo Malone launch AI scent advisor
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