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Luxury Memo special reports

Experiences in luxury – Luxury Memo special report

April 20, 2018

The  Four Seasons film expounds on the value of new experiences. Image credit: Four Seasons

 

By Nancy Buckley

The sale of goods and services is ultimately the end goal for all brands. However, the high standard that comes with not only the products, but also the experiences of luxury creates a fundamental factor for consumers to connect emotionally when interacting with a brand.

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  1. Kering to acquire jewelry manufacturer Raselli Franco Group
  2. Exclusive Resorts purchases Inspirato for $59M
  3. Savannah College of Art and Design debuts SCAD LUXE research center
  4. Louis Vuitton introduces Visionary Journeys Seoul
  5. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  6. Dior builds five-story statement flagship in Beijing
  7. Lamborghini heads to French Alps for women-led driving series
  8. Luxury Women to Watch 2017
  9. YSL Beauty explores boundary-breaking heritage through scent
  10. Estée Lauder Cos., Jo Malone launch AI scent advisor
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