Luxury Daily
World’s leading luxury business publication
July 5, 2020
  1. Swarovski marks 125 years with anniversary collection to attract millennials
  2. Day's wrap: Kering, Cartier, Ferrari and Suzy Menkes
  3. What Google's new policy on counterfeit goods listings means for luxury brands
  4. Cartier turns to China, South Korea for upgraded Pasha de Cartier watch launch
  5. Bergdorf Goodman's Darcy Penick: Luxury Woman to Watch 2019
  6. Dior appeals to product-conscious consumers with sustainable skincare
  7. Digital marketing needs to evolve customer experience: Forrester
  8. Gucci takes AR tech to Snapchat for footwear virtual trial and eventual purchase
  9. Porsche Design, matching bespoke capability for cars, to enable 1.5M design options for wristwatches
  10. Entertainment marketing – Luxury Memo special report
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Luxury Memo special reports

Experiences in luxury – Luxury Memo special report

April 24, 2018

The  Four Seasons film expounds on the value of new experiences. Image credit: Four Seasons

 

By Nancy Buckley

The sale of goods and services is ultimately the end goal for all brands. However, the high standard that comes with not only the products, but also the experiences of luxury creates a fundamental factor for consumers to connect emotionally when interacting with a brand.

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  1. Swarovski marks 125 years with anniversary collection to attract millennials
  2. Day's wrap: Kering, Cartier, Ferrari and Suzy Menkes
  3. What Google's new policy on counterfeit goods listings means for luxury brands
  4. Cartier turns to China, South Korea for upgraded Pasha de Cartier watch launch
  5. Bergdorf Goodman's Darcy Penick: Luxury Woman to Watch 2019
  6. Dior appeals to product-conscious consumers with sustainable skincare
  7. Digital marketing needs to evolve customer experience: Forrester
  8. Gucci takes AR tech to Snapchat for footwear virtual trial and eventual purchase
  9. Porsche Design, matching bespoke capability for cars, to enable 1.5M design options for wristwatches
  10. Entertainment marketing – Luxury Memo special report
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