Luxury Daily
World’s leading luxury business publication
April 26, 2019
  1. Zegna expands omnichannel strategy with Tmall store
  2. Coty, Marc Jacobs renew long-term licensing deal
  3. Dior goes for gold with flashy J'adore campaign
  4. Art and science of merchandising – Luxury Memo special report
  5. Hermès thinks outside the box in colorful campaign
  6. Bloomberg launches luxury real estate portal with Sotheby's sponsorship
  7. Register now: Women in Luxury conference New York May 9
  8. Day's wrap: Lalique, Ritz-Carlton, Krug, Lexus, Loewe, Martini Media and Hermès
  9. Dior appeals to product-conscious consumers with sustainable skincare
  10. Coco goes West in latest installment of Inside Chanel
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Luxury Memo special reports

Experiences in luxury – Luxury Memo special report

April 24, 2018

The  Four Seasons film expounds on the value of new experiences. Image credit: Four Seasons

 

By Nancy Buckley

The sale of goods and services is ultimately the end goal for all brands. However, the high standard that comes with not only the products, but also the experiences of luxury creates a fundamental factor for consumers to connect emotionally when interacting with a brand.

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  1. Zegna expands omnichannel strategy with Tmall store
  2. Coty, Marc Jacobs renew long-term licensing deal
  3. Dior goes for gold with flashy J'adore campaign
  4. Art and science of merchandising – Luxury Memo special report
  5. Hermès thinks outside the box in colorful campaign
  6. Bloomberg launches luxury real estate portal with Sotheby's sponsorship
  7. Register now: Women in Luxury conference New York May 9
  8. Day's wrap: Lalique, Ritz-Carlton, Krug, Lexus, Loewe, Martini Media and Hermès
  9. Dior appeals to product-conscious consumers with sustainable skincare
  10. Coco goes West in latest installment of Inside Chanel
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