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Faberge strives to restate luxury status with new collection pushed via app

December 8, 2010

Faberge bolsters status with new collection and iPhone application

 

By Rachel Lamb

Russian manufacturer Fabergé is attempting to reaffirm its status as one of the top luxury brands with its new “Carnet de Bal” white-diamond collection, which it is promoting via an iPhone application.

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  1. Luxury Unfiltered: Most luxury brands have no idea who their client actually is
  2. Ralph Lauren strengthens ESG strategy, sets 2030 targets
  3. Natural Diamond Council introduces World Diamond Day
  4. Longchamp, France’s Shapers Club form artisanal connection
  5. Estée Lauder Cos. confirms merger talks with Puig
  6. Belmond announces summer debut of rebranded river cruiser, Marguerite
  7. Supply-demand issues in Europe prompt brands to rethink retail spaces: report
  8. Gucci casts Kate Moss, Emily Ratajkowski in handbag campaign
  9. Boucheron opens first flagship in China
  10. The Macallan brings ‘Distil Your World’ series to Paris
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