October 14, 2015
By Chantal Tode
Facebook is testing a single location where users can easily discover, share and purchase a personalized selection of products as the race heats up to connect millennials’ time spent on social media with their shopping needs.
The dedicated shopping feed will aggregate photos and products on sale from different retailers’ pages on Facebook. Retailers will be able to advertise here as well by using the feed’s search bar for traditional keyword ads.