Today in luxury marketing:
How luxury fashion houses are revitalizing Italy's most historic cafés
In Italy, the most important decisions of the day revolve around what to wear and what to eat. So it seems inevitable that top fashion brands are venturing into the food business—specifically, the hybrid bakery-cafés where well-dressed Italians congregate over morning pastries, then lunch, aperitivi and savory snacks, all the way through to late-night scoops of gelato, says Food & Wine.
{"ct":"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","iv":"5aab39b96910d292e33f96388003367c","s":"ca3224424434c44f"}