Today in luxury marketing:
How luxury fashion houses are revitalizing Italy's most historic cafés
In Italy, the most important decisions of the day revolve around what to wear and what to eat. So it seems inevitable that top fashion brands are venturing into the food business—specifically, the hybrid bakery-cafés where well-dressed Italians congregate over morning pastries, then lunch, aperitivi and savory snacks, all the way through to late-night scoops of gelato, says Food & Wine.
{"ct":"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","iv":"9c10b3a5b1382efdbe0b8a13d01107fd","s":"867d85e3050c15d1"}