Multichannel
May 24, 2013
By Erin Shea
Italian fashion house Fendi is showing the craftsmanship that went into its relaunched Selleria collection through global multichannel efforts that span store windows, a microsite and social media.
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","iv":"c1d0afa7c2fd6ca8d1ba1f56b4846d93","s":"171c0213c15ba084"}
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