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April 22, 2019
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Multichannel

Ferrari builds anticipation for 488 GTB on social media

February 4, 2015

Ferrari 488 GTB Ferrari 488 GTB

 

By Nancy Buckley

Italian automaker Ferrari is jumping ahead of its competitors with a social media release of its new vehicle that will be showcased next month at the Geneva Motor Show.

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  1. Luxury cruising – Luxury Memo special report
  2. Chinese travelers want personalized service, embracing experiential: report
  3. Collaborations capturing attention of younger luxury buyers
  4. Burberry uses Snapchat to share video and capture consumers' attention
  5. Travel advisors are hottest new thing that never went away
  6. Register now: Women in Luxury conference New York May 9
  7. Galeries Lafayette creates in-store trip planner to ease shopping
  8. French, Asian luxury companies average double-digit sales growth: Deloitte
  9. Bloomberg Markets magazine relaunch attracts more high-end print advertisers
  10. Ralph Lauren uses interactive windows to launch line at Harrods
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