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Multichannel

Ferrari builds anticipation for 488 GTB on social media

February 4, 2015

Ferrari 488 GTB Ferrari 488 GTB

 

By Nancy Buckley

Italian automaker Ferrari is jumping ahead of its competitors with a social media release of its new vehicle that will be showcased next month at the Geneva Motor Show.

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  1. Audi offers vision of progress in Janelle Monáe campaign
  2. Recommerce gains momentum as circularity become fashion pillar
  3. Dior reinvigorates Miss Dior with latest floral romance
  4. Bentley goes full throttle on consumer engagement, sustainability
  5. Why luxury is still exploring digital assets
  6. Louis XIII gets a taste of gamification with immersive experience
  7. Day's wrap: Delvaux, Moët Hennessy, Aston Martin, Yoox Net-A-Porter and Douglas Elliman
  8. With Kris Wu and other idols tainted, what is luxury’s next China strategy?
  9. Consumers are mobile gamers, mobile gamers are consumers
  10. Dior explores the craft of Sauvage in new campaign
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