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Multichannel

Ferrari builds anticipation for 488 GTB on social media

February 4, 2015

Ferrari 488 GTB Ferrari 488 GTB

 

By Nancy Buckley

Italian automaker Ferrari is jumping ahead of its competitors with a social media release of its new vehicle that will be showcased next month at the Geneva Motor Show.

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  1. Italian luxury sees 16pc growth in value: BrandZ
  2. Valentino gives Lady Gaga a voice for self-expression in new fragrance campaign
  3. Consumers crave sustainability, expect brand transparency: report
  4. Jaeger-LeCoultre launches hands-on workshop for watch enthusiasts
  5. Ferrari reexamines sports car sophistication in ambassador-led effort
  6. New DTC marketplace specializes in sustainable home furnishings
  7. Valentino paints a new chapter for Collezione Milano
  8. Luxury handbags 200pc less likely to end up in landfill: Fashionphile
  9. Condé Nast Traveler debuts 25th annual Hot List
  10. Why luxury brands overlook these non-HNWI spenders
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