Mobile
December 3, 2012
By Tricia Carr
Italian automaker Ferrari is immersing consumers in the brand through an all-encompassing iPhone and iPad application that takes advantage of the capabilities of a mobile device such as the camera, wallpaper and augmented reality.
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","iv":"70cc4ab1de039828d8b15529ce220dcf","s":"871509bbc8b6be8f"}
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