Mobile
December 3, 2012
By Tricia Carr
Italian automaker Ferrari is immersing consumers in the brand through an all-encompassing iPhone and iPad application that takes advantage of the capabilities of a mobile device such as the camera, wallpaper and augmented reality.
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","iv":"c596760dc6e2f0a0462a8a33a5dbe09b","s":"07390eb841becd22"}
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