Mobile
December 3, 2012
By Tricia Carr
Italian automaker Ferrari is immersing consumers in the brand through an all-encompassing iPhone and iPad application that takes advantage of the capabilities of a mobile device such as the camera, wallpaper and augmented reality.
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","iv":"38e10aa68173fb3a0f668c3227e5e841","s":"dc095852a0c848b8"}
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