Mobile
December 3, 2012
By Tricia Carr
Italian automaker Ferrari is immersing consumers in the brand through an all-encompassing iPhone and iPad application that takes advantage of the capabilities of a mobile device such as the camera, wallpaper and augmented reality.
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","iv":"a79133efc344bac642096c43b83572de","s":"2038d10a98332b58"}
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