Mobile
December 3, 2012
By Tricia Carr
Italian automaker Ferrari is immersing consumers in the brand through an all-encompassing iPhone and iPad application that takes advantage of the capabilities of a mobile device such as the camera, wallpaper and augmented reality.
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","iv":"dcad8901ed2f6cbcf2568f03e2acbc7e","s":"e31b684f568b82e9"}
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