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Mobile

Ferrari immerses mobile users in brand world via app

December 3, 2012

 

By Tricia Carr

Italian automaker Ferrari is immersing consumers in the brand through an all-encompassing iPhone and iPad application that takes advantage of the capabilities of a mobile device such as the camera, wallpaper and augmented reality.

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  1. Kering loops France’s Ardian into Fifth Avenue investment
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  3. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  4. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  5. Ruinart reveals annual Carte Blanche creative collaboration
  6. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
  7. What’s at the end of the catwalk? Overtime pay, lunch breaks and other worker protections
  8. Moncler returns to the slopes for Grenoble campaign
  9. Capri Holdings closes Versace divestiture
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