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June 25, 2014
Include the consumer in the ecosystem to develop strategies
By Jen King
NEW YORK – Many brands lack a clear strategy that targets a defined demographic, said a principal analyst June 24 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough.”
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