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June 25, 2014
Include the consumer in the ecosystem to develop strategies
By Jen King
NEW YORK – Many brands lack a clear strategy that targets a defined demographic, said a principal analyst June 24 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough.”
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","iv":"3be0bb8ad8f30c63303407b17269faf7","s":"d79e09e360abfa66"}
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