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June 25, 2014
Include the consumer in the ecosystem to develop strategies
By Jen King
NEW YORK – Many brands lack a clear strategy that targets a defined demographic, said a principal analyst June 24 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough.”
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","iv":"7a296f73bb2130c8cffd9480b5b7a685","s":"cb56839d6ede1763"}
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