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June 25, 2014
Include the consumer in the ecosystem to develop strategies
By Jen King
NEW YORK – Many brands lack a clear strategy that targets a defined demographic, said a principal analyst June 24 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough.”
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","iv":"b3624e8db74938e59d514ef09dd36ef5","s":"a71699965f201ced"}
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