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Feb. 8, 2026
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Advertising

Build consumer experience in, don’t bolt it on

June 25, 2014

Include the consumer in the ecosystem to develop strategies Include the consumer in the ecosystem to develop strategies

 

By Jen King

NEW YORK – Many brands lack a clear strategy that targets a defined demographic, said a principal analyst June 24 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough.”

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  1. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  2. Diane von Furstenberg named Icon in The Time 100
  3. David Yurman selects finalists for inaugural $50K design grant
  4. Ralph Lauren turns to TV to spotlight Olympic fashion
  5. Four Seasons curates multi-property experiences in Bali, Spain and Mexico
  6. Mercedes-Benz to plug all-new CLA, electric GLC in ‘GOAT’ from Sony Pictures
  7. Aston Martin loops Breitling in as global watch partner
  8. What real-time branding means for luxury brands
  9. Givenchy aims for product longevity with anniversary lipstick case
  10. Jenn-Air asks Alexa to turn on the oven
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