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Mobile

Forrester exec: NFC has more use cases than payments

October 26, 2012

 

By Lauren Johnson

AUSTIN, TX – A Forrester Research executive at the Mobile Shopping Fall Summit this week said that marketers need to focus on how near-field communication can be used to increase in-store engagement.

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  1. Saint Laurent taps model Bella Hadid for Mombasa Bag revival
  2. Dior introduces actor Josh O’Connor as newest ambassador
  3. Louis Vuitton marks monogram anniversary with NYC pop-up
  4. Bugatti, Lego Group release two new models
  5. Vacheron Constantin backs world’s first Concours d’Élégance for watches
  6. For spring/summer 2026, Prada explores art of imagemaking
  7. Omega continues Milano Cortina 2026 countdown
  8. Veuve Clicquot debuts après-ski activations
  9. Beyond the screen: The rise of the experience economy
  10. Kendall Jenner joins Emporio Armani as global fragrance ambassador
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