Today in luxury marketing:
Four Seasons exec: Incentive travel makes comeback
Incentive travel began to plummet in late 2008 around the time of the financial meltdown - and a high-profile spending scandal. Back then, it was revealed that global insurance giant AIG had spent about $400,000 on a luxury retreat for top producers at a St. Regis resort shortly after the company had taken an $85 billion federal bailout. After that, hoteliers saw mass cancellations or postponements of previously booked upscale trips and meetings, per USA Today.
{"ct":"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","iv":"6ba1e2e27ca13ac8fe07d1d804223554","s":"4aad9f92226de851"}