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Fragrance and personal care

Fragrance shoppers skew towards premium buys: report

April 29, 2019

Louis Vuitton Les Parfums Emma Stone The ninth fragrance for Louis Vuitton. Image credit: Louis Vuitton

 

By Brielle Jaekel

The majority of global beauty and personal care spending resides within mass price levels, but when it comes to fragrances, premium and luxury products are the dominant force.

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