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Jewelry

‘Fred by Heristoria’ brings first-time auction to vintage sales platform

December 26, 2023

soThe collection is comprised of releases from the 1970s through the 1990s. Image credit: LVMH/ARR The collection is comprised of vintage jewelry releases sourced from the 1970s through the 1990s. Image credit: LVMH/ARR

 

By Luxury Daily News Service

LVMH-owned jeweler Fred is getting involved with archival luxury.

A selection of items from the brand is now live on Heristoria, a high-end sales platform showcasing and selling unique, age-old possessions from LVMH maisons via curated online auctions. Its latest drop involves an assortment of vintage jewelry, marking the first time a brand has received dedicated capsule collection space on the site.

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