
Italian linens brand Frette is emphasizing its heritage and driving multichannel sales with its Fall/Winter 2011-12 catalogs that include Web and in-store calls-to-action.
The brand has incorporated its social media pages and Web site information in its catalogs. In addition, Frette included a coupon for a 15 percent discount to be used in one of seven boutiques in the United States or online.
“Catalogs, in my opinion, can connect emotionally faster than a Web site,” said Chris Ramey, president of Affluent Insights, Miami. “Print is tactile, has a scent and the customer is often reading it when they’re comfortable and have the time to peruse.
{"ct":"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","iv":"431f073a8257e34b49cc758dc40df3c7","s":"f90af54214253c8e"}