
Italian linens brand Frette is emphasizing its heritage and driving multichannel sales with its Fall/Winter 2011-12 catalogs that include Web and in-store calls-to-action.
The brand has incorporated its social media pages and Web site information in its catalogs. In addition, Frette included a coupon for a 15 percent discount to be used in one of seven boutiques in the United States or online.
“Catalogs, in my opinion, can connect emotionally faster than a Web site,” said Chris Ramey, president of Affluent Insights, Miami. “Print is tactile, has a scent and the customer is often reading it when they’re comfortable and have the time to peruse.
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","iv"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