
Italian linens brand Frette is emphasizing its heritage and driving multichannel sales with its Fall/Winter 2011-12 catalogs that include Web and in-store calls-to-action.
The brand has incorporated its social media pages and Web site information in its catalogs. In addition, Frette included a coupon for a 15 percent discount to be used in one of seven boutiques in the United States or online.
“Catalogs, in my opinion, can connect emotionally faster than a Web site,” said Chris Ramey, president of Affluent Insights, Miami. “Print is tactile, has a scent and the customer is often reading it when they’re comfortable and have the time to peruse.
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","iv":"a739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