
Italian linens brand Frette is emphasizing its heritage and driving multichannel sales with its Fall/Winter 2011-12 catalogs that include Web and in-store calls-to-action.
The brand has incorporated its social media pages and Web site information in its catalogs. In addition, Frette included a coupon for a 15 percent discount to be used in one of seven boutiques in the United States or online.
“Catalogs, in my opinion, can connect emotionally faster than a Web site,” said Chris Ramey, president of Affluent Insights, Miami. “Print is tactile, has a scent and the customer is often reading it when they’re comfortable and have the time to peruse.
{"ct":"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","iv":"92a8c2c8b46006a28009844985c1675f","s":"a36dfd2bb7f36e2b"}