
Italian linens brand Frette is emphasizing its heritage and driving multichannel sales with its Fall/Winter 2011-12 catalogs that include Web and in-store calls-to-action.
The brand has incorporated its social media pages and Web site information in its catalogs. In addition, Frette included a coupon for a 15 percent discount to be used in one of seven boutiques in the United States or online.
“Catalogs, in my opinion, can connect emotionally faster than a Web site,” said Chris Ramey, president of Affluent Insights, Miami. “Print is tactile, has a scent and the customer is often reading it when they’re comfortable and have the time to peruse.
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