
Italian linens brand Frette is emphasizing its heritage and driving multichannel sales with its Fall/Winter 2011-12 catalogs that include Web and in-store calls-to-action.
The brand has incorporated its social media pages and Web site information in its catalogs. In addition, Frette included a coupon for a 15 percent discount to be used in one of seven boutiques in the United States or online.
“Catalogs, in my opinion, can connect emotionally faster than a Web site,” said Chris Ramey, president of Affluent Insights, Miami. “Print is tactile, has a scent and the customer is often reading it when they’re comfortable and have the time to peruse.
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"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