
Italian linens brand Frette is emphasizing its heritage and driving multichannel sales with its Fall/Winter 2011-12 catalogs that include Web and in-store calls-to-action.
The brand has incorporated its social media pages and Web site information in its catalogs. In addition, Frette included a coupon for a 15 percent discount to be used in one of seven boutiques in the United States or online.
“Catalogs, in my opinion, can connect emotionally faster than a Web site,” said Chris Ramey, president of Affluent Insights, Miami. “Print is tactile, has a scent and the customer is often reading it when they’re comfortable and have the time to peruse.
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qckb9b3T56I3gYmLnEAUPiH+o+s1q0tw2TZuD1XkP0sDXclNRGjodbduYYGW52dzQisDHEANqCCsqtrA3H4ulpiVXZp7qdcu8ea7Ov7BDzY3MpbIGcc00E0JuO1TmvQytdiAtv2d25H8hQywdgpysItzJv35XpIa\/R00znjSiBptMtHl4GsBmfcVwwj+\/ej5aXrHGmwPTXAkXBvNTnBFTxEge+dnV5nOHK9G5slWRDcQ\/HcqZkMQeYKT8Pu760UBuvSagikGRNJ5rh0OaJeMlrloPW8izWUalXDpPc8e6ODdpYPmedW40MbCsJaQfltVkvO1jeGZlZrI47TSSig6y4iVa8EJH2ksm5nRsHZCcfN3OuooVYmSePU38Wdxe7aGKv1w7AE3xHeT73w\/5Rjxo7\/cbb0lC7wCtNT\/ZHi7upTBL5i36zoHF5HWNRaz4mzmHrJxPMn6APiU6aBPEokLz10iorfgQpq9ZEfrIXF2kvs45C72wmQWmq6RIY03jesXor+FSyKhz2OJbrFI7PkXdpJfEVa\/WW\/8MAd2e5dE22DUDQYynV9Tk+rKjvH9T3D3uuZOULl5iDdVmGrhsBLYHuPlpDnlPW9ZWNHGzFMdcm\/l1GeBcoq\/kfp+MkopKxNmwhbsdMhkFohCcsjhEzXhbn4KvsEdmE0SQ9Cczjs9i2PT8+8C8CR69iMpPApd5AOdxkqgrDt3h6yALIDETWMUQpmv4quiKh\/5gSAU6pbrqQ7vWOk9U+Bmw\/GIUfiS5P5\/v033MHpAgUNE8v35RaAS1uR1wBgoLmnowq2UXs6gaznRAKOTXlX6AsPhYvWOSZA9FD+FL0lNeyuzUyZF8dkTuIQK8tgxHyI4uUCnXQ18XNYyf9w7uObWl8vSQWoAdCuV2NwS3aIEEdMTXd5hmK6R50bccyMusZW9y0ZcDbZREofk47k4RK3ylFObPdRgNQOt8ruHSi+9XyxsKqrEfWiwTD0jeMIpZuZOdFaPsKgyn9fxuZdGRg9p7rg9W9W3VSnx1FR2TMknpDECb8mWgE5hBe8ecfcsmFiv2YmJIq8rszj1Z44+uFqhAviQn6r5pzsTkg+uH6zXPPgW6WbQR2KadNN55IxJAOIcPRgutQVhbPObWfEtUexbID9blp5NAIw\/Fd8ZgkKeliPKsveoIBQYhvhwMMfVVpJWFoZ1IoC0FgAS6AGDrXXRAESI\/sD2tRZ1LUmxcmyymElIsSoON+J79NPRDil4ObwRhaT\/wuyoUXUUkpvVjb1lYp3W89H\/iAXr6bl\/GeDSDUWKreL7sAHUJdZXBnhkRO1vXnJxml8IfISOb9gFRM0Dz775RUuvZLS62l+pWDjM9kJsn3ry2jA+hr6cSMt8WX41obSrI\/KbwSpUv7vR89eQqRsBYFONurxlGrSXdq+A\/EVpdmAlJF7AJdduV8OHoQG5ZjLx8pAq\/kv0qVXNkdMJaInZK1daIK+byeTzejGNxaODEsmdwknwqWAWP38JCKn+fDpmP0eSOvZ\/ptRiP6lMCKx20QmbM9VZ93dZ3lWSVZTjUdqskAFOjZptqlcC9eJTU5pTJuYnCNk+Q0t1mDZhbuZwkyjB0HBIFpY5N6PTb2O6p4nasCbcjoWPVHb3gYx\/M5WoOpsF5NASOhhCb9I6ivUHjoMG\/gRUIiGMwS9auz+DVdXT+rsWfeq00scNkg+UvIzcVNcPbDyV09Mcp529k62bw3EyPEfRio9ytHdwIcCkjrxS27NN5p7n\/qbfMHcPoSEie2RWnHA+zej+3iWSWBZLi0HhNGYQ0i6J+NdpOwR5pIbY6QXbWEmhjz0GvZbErgg+3ZtPSqSmYnoCB2+lVth7IBSomG3dOHrC88\/+wqozoUKVjDQqIe0Zb\/G8EoZ2N0Ec4P0hs3YseXPO4zBzWqwdV7caNlcEQLFwIRJbGpUfO2syDcdfW8CswN1z6FdKagFU1R9ho\/LtLA6LxxMlCmIA+Pp0iGJoczD9+2mrcttdvqJ0YRVXlGLQCocrG1pZCVqFgQuvHBhgeOjN22D+49RA2xNKdS+kRWqBXEZl58k00aI7Y0xWju4nSdDNhkCsRK1VfKN8\/sRaNfR+AXxPXgmbroblnHCgRZTWfI5+uX\/9Kye\/zxS9C8f9eH+xQ+jV7EAp6sbFv7bbMmCZ\/UfBXneP2i1fl58R1I93tCb2WF9NlzpW1FVJyqtZ7Ooh4cw4JODFWNgVZ4lqw5PD6W0cGJnMoQDJ6g1ZLBmFe+WApgPAdBfRq34qOBOkOW1aJC5rRfa+mk8aMkNfpFMVgg\/v+mvxXqD0gdVcWTu\/LP0m8X6Z2X0aXGwGAAwh1SiEf0FYcP9SkyaVkDIpKCGbg5FvGOs7ioopEradxpDpAIUFyH1mfY9OcsoRTNtJhWXZ4wGoVC+HC1nLZJAtfPaf\/ZnsIOVGnUtXITWFEa9JUUNrnHCsqgbBR03eSKaiEYdnXqqPCxIlZJY7QSvujAThszQ\/ttcgkuOxlcJDDdSWFtO1MkY6zFrqERygb4yTPxe+Hzg3xv0WTzS+83TGbIS1ekkbQ0xeOoZSQBWvbroUnVYFiUzuMUsiRnaOsPEuv9sVSWN1xc48hW5f86v4zWwvWxHt7HEVAABOdptRGwpbfDFtPScX1Wmawjk87Y1k35Gevz5AualuWf0Phh\/\/ZHsQTb2R+PplNXpe4x+YP\/4oW6E7TZ4W1yxT4J91epIbuaxmeEiZV\/\/HSTZhQPnqURSDBR54idfVoDExCCLaWFmpnjozOkmCtSt+8t758ro9rieJWZM\/pWAo6+QvnzqGoJZr5jp\/6QA2AFnF+3YrdYabaaX+k9lElsSEJyyFYtbwVMf6jOLon9fyev8sb696LuzcYsDM8i6+W9q5uDmQer4D3MnkhpuamB6IfWbsxbIozbUhsxwBpD+Tg3v+NgzCGZl98d4pEQptuQNvgC2qa885NvmM7MpJkqwmC7p9VYfM11Jb5eK9BW9XyauMpiYVkqnCvsENOM3EJOf9ur6IKOYo0RV3CxnElY1QNH7jbBcsQeTUnsLxgFAF+yaMWu0J7+wxgvXVLG8icda4hCQdVgwNJsxOHEmIzKo6PvoW6RfbbydOHeqL97Af2ywO+vtIfSDe7asohL6En1Z6YcuKsimqK\/sNxXeg5Y6JN1lMAoIW\/Jxmr64VGfX+kvQKOhEDtyDXJ1m665OL2jWMp88e4fUfuqB\/kwjXY9eGClTd5SigP7y7yOkDxequJPqV3yRMt4ur+Abat2+\/k1OAMatO0gGSpx7I0jb3+HNlxCN9MF10b7eWcDFgld2lqbgFNviU3ZEjZfEG258LPGDIfmCJGK5\/FcyXmWvsypw8PL6WKDpsZnrBziQu9xhmknRIf+jr2YEV342q8waHXY7PiyToytbndrrEEIF7NDyVNs7xdbQX1aNlJS8+oJ2BG4uxXQzvYxx5JeQ1ZOzII\/1Vjx5lDXsaQFypnB8Vv+f9x2Y8ar3bO7Wr3rDtRGywlvFVj4nbVhOwZ1HzKtq\/C0RxdSJgEUVkRiw648lBRE5+lLLHwjHyiKk5PbQ+Zn6oGpr\/rpywPjVir\/607Qcht2wP2Iop1GOKjEHhhSuXeqyZPBLrE2lT0Dg5UzcfPZgy74iIcHKMlAaMAdCCyLeErkM\/vCvvGZbR6gDsYBWe0W12SHi58JE7peO0wOmIBjxBuVMbB+ERyrRvXGuk8h+kaorxPoZ9entWX7SJ1zvt43HDK8TV6tml+LumHhpqhW5QXYdcKzvRPU2PBoxfeleoti4BNBGLb3ZbgElKuBp\/Nk12NIEZeN\/tN03xmyCdLQ5ro5DW4pWE6izmkkfAXiZ0cnjjUVoCNUQfS8aZGaz+iIWBH9eTuaCE09klgWO7BhNvIIJv0s61jsztKmlNfNHWINKN3Rsf\/Btbmx7Yz1Esb0ncjgf6JF6fV2wX32TQc2DqQIkIaO72BMzNJLfuY4tye+bUHOdn+SPSZGAosT\/UFQ82Ric7KuBIsmrC1114QUwTeqkZZ53exukF2Tg5y4nl8a6wXcNTd3P92w4MUbzxrev34JU+u2NOF3XZ\/GCVqQXByCWIdF1LlYwSNwwh8XsSfeUHS0i02dfn3xnPpCorVdJEVoYKYKZoUNb4gF587gU21wrMklleJUHfkfIMgXsw5k6qlWP8VGOuKyucO\/mldNZPTngf2dJzE3joviG3SH11l057Tlv4PDuEY6JA+ak6Lh\/Vf\/r9oBfXAY7olCfLsDfBJMdkEUuwWDLb8QmbU\/Omk0if5zBhtG1Mevk+spssJwWisHkkZLB65WoCizBjSfeNhej+YPDopImhncHcWOjtrwIqER5GR92PEuFPUCoY6u7WaMujKyeewKdnSgPhg+TSeK0QJNj5as\/rsD9wYsmByPuhbTR1RJXY782VyLCdWDw3fotAdh7oS45DQtkWSl6Q19vCqceoIB6c6K9JRDT2nKEmvbyyoGTv7GVTdMVaQ5H4BPDi+q6iGA0nHSuO2iXSeVhMbJcpNlp5+Ykz251wKYqunCk0yVr2U\/UCUfPHftE\/3q6akpuhvxnhyzOJ4nwVxqrnRdN0vA5IlDHYj+I\/OGNDRuR14dZOzlH4C+evvdKRPSVfksGtD7eN9AM5\/chCb35AiqBc7mRj1zLMg1pEbrI3tq1bmKtlTt9U0W0ldnOssfnFIkLfSwxisTjdlPpzI5Uu8Aa\/zeen01AvOzREgR3FiQh3VLOf6WT+wFhmL4zLC67FZNdncltnsAYzrRMvgGhpmKH5SPdQ66C4SedqqHiP4L0yc6rZuku3ANm5x4b3pwerJ2oXZ+mnO0\/MmNv1bTJt8XcAcDNcif\/lYh9FhocciiKzDdCgd9rqGH+859KBBCGaYVpZah3dKT91boChV0iG1Ljq2q5ASspe7oR8fadLBmvV9E=","iv":"4209e87935a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