
Italian linens brand Frette is emphasizing its heritage and driving multichannel sales with its Fall/Winter 2011-12 catalogs that include Web and in-store calls-to-action.
The brand has incorporated its social media pages and Web site information in its catalogs. In addition, Frette included a coupon for a 15 percent discount to be used in one of seven boutiques in the United States or online.
“Catalogs, in my opinion, can connect emotionally faster than a Web site,” said Chris Ramey, president of Affluent Insights, Miami. “Print is tactile, has a scent and the customer is often reading it when they’re comfortable and have the time to peruse.
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+jW+Og0T3c7xS8Zju\/O4k80exj7NRje8j7A+oA2+Ib0Y2dmywzGJ4d2emj4Z8FiXdELviTyDxpn1\/tszbkGu+foziC8U1ubVPoubPpDr0y6VrPKtm5ZgFq6YYy57CpeJAVIqAxmk9++Ke49DZ+npeQZYrAa5reSFPJ0szo3zVs\/B6E3qLIDTLdheyGs1dwPlaHEh73cmwcRdaqItj0g\/Y4bvke+fukQsyWZ5r\/9f0EA4hMdIstI+1o5WejqkzsQOQsnfAUhZw+HCfqXPK5b8BOorbQrWIsFFnD6WmRZF2WJygUgzqg8nU5rtrMpqZxFBxbMS9Kh2eyV4M\/+pFCqFR+zgHheok3Fu9Jn1W5Qn8fuvYs52dswOkpZfoLOIcHU8ENP0w7jev9xnWRkZa\/4yfV4CRNpEHhSKteC0Yakza0dED7p7EkPuuaw46LvZOviWgU8fgktGkmPfJ32tkTRRmS2cZLoAHo\/osPbE9Ir0DGKmnA3jqHZA7dMG6389vVnsvMTggL0EJdmU3IFjXz8MZ7Cr7fMUMbz+LPKPireU4jm5JnTgdtnHS2yX2TxEAXRvwa+JGnPGqpATFA2s1omqSJm7XijFIzJoeyC1lRQ1kNYkm8KLha7R2EBcbVlrr33l5zYHV2By4QDHYgbpeq12eaQWZk8G+2OkceLNGPrtMsPsBndcyjk4L4GAjEo0\/YYhoFXHc0S7Tv9gmkfgRDjhB6Mu1lvzzfOx1o9B1z255A4TxmmGXb1nO1IcAtAmuNyMQMccHE0zgU0ARq3KFgoPpazRJPMZST\/WsWrTVARA0is\/QbZwNSS1PaIcje+wOOMhrBakI\/ss03pEUyXed32scIV2NVY3YGbBxgg6G8hGOl1WOEJ0xsparYIEIvyw+kpaPgpxBk73kAYQO04qSnYNMMLg0QRGmovcaW8S5zkOoLeZUz9yFKhIJnlNK07ozzPn0UOEsG3cgYbcdpyfYWQWDOgR4+aYzvo8mRLo1vNRN8RXUc5c8QiLRjze4rElwAwxz3avqDNVqBW99OgP0vR6QrcjBObFVWDciN+LbcqL2\/yLjHxnnLEZ3UhKYw7bHG7Ef7OBfEotc88EmW+yTDgdRh2xT5dg+jiTmIUMrWcmLCrcO5jKjQ+5kPWmED45hSlbSCppNkQBHGtp99OKy4Dq+sEXevwC7ZPeTgGuQZs1F9yoTvs9oejc4IoyWMHoYJ\/o+lhVjzPpdgHj8OQDzuicloDo2x88K9wnh6oFrZnttZfaW+YhDgkgjKGH+3FIVe0G1VqpZK4v15qESiNPhOKxEFZWmusMyYtA9EtLMrVEmt2+gkKHErOzmvAVSyzgqUNaL\/4eWok2XbVFMlMEE3lNdmw2urJDRWeuvznLkq7cVcf7HKXfZfxo3rWHdIKYS7fUsyxoP2jDFC3BFKt9LPBr+UFbUh6Ug2sFNXYTisFUYv2E7svtz4E9CTQuIFEZPoijlXiGufPMU31MQzjI8HcIrd8kDqrCnt002LgCIMPqY15UKcUh4A06Vy8ofyY6YWjM8x3Zvcpuup6PVx61uX9IUV4ScBpJgxI\/DHjrysHtOQLNgF3c98F+\/cWzBj+BmMi\/E08BpWoU+ycLc7awGAwXFTnFsDTeQPJQrP6TF5l2d6PGYvxDu750EZ3Oc6GvkfNk3RxForyHvGOp1MHFL1CIxZuqwi399F32farlaPyQboIi+Qc31RC\/t2JEqJOZvIk0nkAOcqKGonf1qeRCebVn04YV0r8Nfi4N2x+NvsPCsfPhhWHgUHNCsdWht8H4snqUpQ4hQSNZXlzA8LB+jK6oAM34aDOC2XM9R68rRku1FgGTx8rk0oWk76dnS3B0JfSCjXrou0bDIyTewbAU7bQDio3Gsf+4d7JB4jhtob493\/5wOhb5HBlQ9IN\/J2tR1W1glMWy5ysVLoyEs6zPCdPVoKcXMW2xcoR6+FzDay0cgtVaUE\/dChqbKNK5ZAwcXwxbf7lQFaTNYRjh+myLE5Ao0Nw6+dABcWKPRkYWbQwMn0y+L5Hq\/ZMmDtRF1HaZDH6Ht3iuL8rTYPkab2YMdaxu70\/DOHP0OKmV\/6\/6SR5ZHBvraVVAXWZPR2i6Trw7t1cG5lbStM+MBeMpCCDFkJp6Lm3pi80mGJvomUXXbRFR+Rp\/gfSFSUI1nQ\/MofXEbMX4a8nEiqG2bGNcyKRBEqoCwRTO79cuIMRTgLrHTWzlXefraaBy51Mtotko5hkpFT3kDSOHdLNXFSe4H+Mkp\/OrbJtzXmFQoV6HIUbEkskfLl406eyxEGySToQU6hn0kdUOYEzF2yczJlnRO5L\/PpjxxLOzxbZZz529N70ETMTgczmYmhuqSRFhvOK4UiG4nXd93upeDU\/47eOioIizJsSxExnQDsKN8jRPoBc\/dyBLbvoC0TFfUcyaUhZ78vou6rmoqaAztD7eukevM67QtkEEzXr6YsJsKcnFV0YFYI57XClyFibQxEfrUOXMbqnop2hxLhSJTtVzkx3X7QAkg2612yZ0VFsmNyhOBEBDJwg\/zP4nSWYzCv0LTNaiA6z3C1WSDuMZD6sXkU+8qohaQlSlYHircJYvNhAhPAdn4S+1on3vf6xeqOB5\/PAgStM7s6Bd6F2ZKPiFyaeQuqGAVPJ04UjVa774\/An6OZDS0hADg\/W2tu21Oh8aB1AHm6Hankh+Az0IDOICdyiOPTYNx8S4kh4ucEQXxj1G2I9pXBXApaCpzNBSfhoj7zYwKYHZtr\/Ejs3wXNwmX3W39RZBw1L2fqwXyD56+9jxNxDATeXlW07MZeRZRVn0u8VEXllWc2t4P32JsRc2n7R2vKbsioEwE96beAk5iHPR2dJ1SWD9\/MxNCRmi1o52rvLxBQEGaWRDbcQdW0Qho0T8SzZR8ddcwbh+SOuS1jzfyTDCmtrQPwQNDTICO9Pvhgrd5I9aeN1pBnTRcFJDQkAHDd7\/JQGFroAyHkSJwEVPYmvEkefsfCFzjvIhIxAHkgXENhVug0Fe37I3UuTwKS8QGOZx6wM0kpJgVjinO4Ylg861vIB\/j1PvYlUfC1nNTobp+ASS6d46Jx2TgfbgS8awyYZzXYeP72CtREfqFCKxE8LRiLSzNi8ySm5xGIl3ZHyvLaHPIxpGiZVG1tEd6kR6tZwarbwmQ91K0erna\/Aqi+IjzBvmVjySqy\/g9WD+760Vg8hworH3Zxv+fLIcEMStqkuJOxU6Fe03bHvkRKxvOrqeKU5tAvFVjhplPgkOAdyCSom7Odu0sG+DSOoeYWv4fNzAGKv2zdkPO5u2N81\/3XvYYJSRepMIjzC3o3yzu8\/j7FyO3rQN58n3a1B2Dot5NSMWBAu81nn6dOdf3b8xxWbKK2WrQIrpOqoUf6Yhotnruu7znegX+V9prKkWvAc5RH+AjQ6mITa+V7COWleHup0cpZ0ZRC1qFkAsq9SuRHv2WbE2haPane8mODR9bkfoMxoNh\/YkSbKYQndvLIp3lPYpgXa1Mp1ALVtQGlOgjxAUbSisbqpKiFKzQCFsBP8hATvSx9nlmhgdfboHqi3qIDXOPEo9ZXpwXfh6YXtSmwi6JAyQ449hQZsh402nD2grGyuId1auzn+AWG6lUTkOLGtglIc6QMmOhQv0xFxKWDddtpl\/KLolquUy\/YDX3PYYYtRzD4q8d+0QZjvqvA4G7P\/LnAr6X8bog7P2xIYuu8n4Zf0FPQhgot\/kQM0mjxj1NNfLDT+iEcuVVOCSNkndzpnuZ+iyviH6e0VPWAUbr2FhWKAlJLa6LDdnOeUOi+ICadE\/8f9s8kjD2V0quMHtCtZDnor1dAdSBgxDnA\/OjHsDOdRS+yKuYTY1ii\/HHGwLCGcGs0wa8vC5YPSReJvls4\/bUTa+9qAgoUgA\/6u8VW+oa0vflJYUWvOIlBm5lSt3L65I+PtsN21rELGxSR1XxbJ3CDLSz3pdE63QWbisoLT6f91CPO9yzbAlvcJZpl\/JxmH4nZSdOyirFv80IeP50gAFqNtBZUB2+cCvD3oRZTkcX5ADAbT7gycHvolWJCU8Yr9J0d5hk9F\/N2SQ24yiauhcsIzucgNLKj6rJubUFbwYrKfpsSAYdPMFB0MQB45KrFJx+2Pm66Z9qJCx4GWQUZE93qfUj8+leMHWscVkwZiBLEQTcZVFbcVMrZ9TA2IbZp8TGRII+pHm57jlYaCWdKMIclrYP6m4HoJh99acqLB+HAhgVWChlFFRxFQgbRtjiI5SRAFE9S9Qi4Xz9D8e0xIWDYzKGggHyYWL6Z+QW9aQNJJeMiLznI33WMYnDgD3ApW0dmuG4sRhhJ77j+a0cce2IYPL\/3WqC\/GSRB33d3htE9Z8rpwYYASbKwkTcgPPH49mMmbcRO3lUVRbP\/ROadbYi2UKa+O\/ouIrxUJTjgmQqRG3dZJGKnIgkTvGNLK1wlP6DvaP1aasatnSJ4NIGnUr6puRVINYikUiGJEnBMAF\/pYPUoSY7\/t6B5qeBsuyI5p4RKBpKwEQdaciv+HEvyHbn7ICaEKHEI415w\/EadeMiOeAUwFo2KGaFPFzlHZznpnwpr4XMT13W2L2gCLs+9FTeueGGLdug8Os+cw\/Vjnr\/Pn3ko5vckbloVtpy18dM9b7KqOM5nkHl3g2QNCuihffLW0rvFzO5JULuvTlV9DrSR7Pg+2Mi73+\/+UTEWQkV8vUa35st7WYKJ8NcO6UeHgP8dQcSD1hWwwt6ZaDtCoQboYW+RQw0cK4Bhp+RIeCn\/6ZhiOUe+o4iddgqFew6lBLW9S7FD1nQxl\/+X5xbRRo5FxCS0wc7\/RC6w48ZRbyHglLFHuS1fpI+L8J2kLu53w68VJJlaGuXIoIl8tm\/q0r\/rXmyujdV94YN+7pNI0ZjsUsCkrMPVmD8ESXyYp5I4b7fE1+S\/r4iR2uEkO1t08=","iv":"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