
Italian linens brand Frette is emphasizing its heritage and driving multichannel sales with its Fall/Winter 2011-12 catalogs that include Web and in-store calls-to-action.
The brand has incorporated its social media pages and Web site information in its catalogs. In addition, Frette included a coupon for a 15 percent discount to be used in one of seven boutiques in the United States or online.
“Catalogs, in my opinion, can connect emotionally faster than a Web site,” said Chris Ramey, president of Affluent Insights, Miami. “Print is tactile, has a scent and the customer is often reading it when they’re comfortable and have the time to peruse.
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