
Italian linens brand Frette is emphasizing its heritage and driving multichannel sales with its Fall/Winter 2011-12 catalogs that include Web and in-store calls-to-action.
The brand has incorporated its social media pages and Web site information in its catalogs. In addition, Frette included a coupon for a 15 percent discount to be used in one of seven boutiques in the United States or online.
“Catalogs, in my opinion, can connect emotionally faster than a Web site,” said Chris Ramey, president of Affluent Insights, Miami. “Print is tactile, has a scent and the customer is often reading it when they’re comfortable and have the time to peruse.
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","iv":"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