
Italian linens brand Frette is emphasizing its heritage and driving multichannel sales with its Fall/Winter 2011-12 catalogs that include Web and in-store calls-to-action.
The brand has incorporated its social media pages and Web site information in its catalogs. In addition, Frette included a coupon for a 15 percent discount to be used in one of seven boutiques in the United States or online.
“Catalogs, in my opinion, can connect emotionally faster than a Web site,” said Chris Ramey, president of Affluent Insights, Miami. “Print is tactile, has a scent and the customer is often reading it when they’re comfortable and have the time to peruse.
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","iv":"8b722c0aaf27f6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