Real estate
February 17, 2022
Listing agents trying to fight commodification should lead with the services that make them stand out. Image credit: Douglas Elliman
By Nora Howe
As agents prepare for a post-pandemic real estate industry, they are discovering that commoditization is determining and, ultimately, diminishing their value.
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K8qRMrE02YUbE+dv0+rHNVnpwdrDVhPHOZV7rD0qYcpwvkXjQIQZoVifA527GJF7p1lI\/L3YDkhRyUfNKsJJwopyhZwmRe512M1yVvELyG+qdHHonVsAUy8b\/JqjeASsIKyFHy7L2DydmewmmXZIqXOclQvEdcDCHTB2po32gugHHzegqYdXCQpP+gXUFxmk9FbWFBBuLnRXFoCa80GyQxaKbtcy1iFEvPFCJDKiOqLHmAazL4TC6vkpxCc1frRZeEMaxOqpQR7E5TSrLzubdfHbmSPs8sM1EHlBcPDpoanMuiFsSAoxeN70bBreTdTm3b3kuySkAfhj0Iir7fS\/mTbRL\/2LxzhK2dJdbHjT7QiJBPnBY2jSr5Ec5qVPBStuZ2mHfkr6ussf4WILzttz3kckV9K\/KDsn4W2qLroMT\/LPdT9bqSxQ7oFseYCjw6kt3o1g8bADr9rOYTe8n47TaIPYuVzp\/O9MxF4A9BDsvSni2UNduiMP6M0GhIzyhoMF+bAIpnk\/ehbCBO79ZO0o1ZcDrhh7Uzyu6g\/xmFs5Xtib6Pkn378DTY\/l+7xdDdbhqQuJeMSuyaCQhMYEcUr963A9VbbL23eleZqNccGeukj3rV7X7ufhFl5R+CMnNjDE5HEpytuCfsv7vIE49bMXw5JFXChjGmL7+DCaX8ajeqBgeTAyNqQSQgsal+TzH+wRVIctRzAz0Twnjn3vTim9a+pcr6nJMlo6Cqw4sIlpJFJLOc3V8v++0vBxM4cOPTtATsY0V7Orv77oa77bi+RmiD31E5TUH9lKw9PbdjPN\/vOtVKQA5wTcN7txHSOPF3YQQVfvaAqqpVjhEzaerlY9tuma2RDO6N3j7WHIARxauda7q02WeNNDnk3R9I1VlTkfbPdywYPVUtLLMmsP5xINa837cDchpWzAuClU5\/gEzKNA9abvVoy0yuhtBiztalDeBYvQijMEdCLgQNWVvNM4iGpIc6\/xoMCFieYQng6tKPDN\/ZFqnGnIkH19ot7+a3ZAYeIf2KHG8DIOulUxMvfZynod8YCCuNij8UzSKSuKnC1Y93P32TYX5aYggMisSJT+7+SsnfjVWpUK\/Ao9WIM0CAoiF9G9qk1+VhNcv6\/\/0lfceuH2KScaI3xeki49R8O8NKR6Fl11Na6FbgXdcjWK1dH9NIBTq2UZAQH1geyZRcouaFs4oEDkQEVtyhLjsAQDB4R\/PXhHzJntZFZ6bQofiUSndQExPS8A9QXF6aO\/EqdoOO55I5eFhPc6CnbrmKUhS8A2bHKtRKyZn0RFzP0EgGGg4CQR5i52hJlDvJfBpzPTqpDDdajGrOjKtp6azW1V1odhuA3XX3K6\/+L+PX1YPKvJrco+8i1I6v6w6p7NWKgl+3zNpG5u8ToBpq4PVsqgzFWrGF3QGix9o8EnDKBFjK\/IlbIo7+WNvsK+KpTdwj6uAcmh651wsxajfGnFFbhuNRvGO0tt+orCayWcHiuNtxdffFezwgJ6M7UZGbPEkppaEYVP+MFFC42c0pys49jJTgDmTl7FrO6AFHEV1NZkaZuNKrU9ZEaCNmDaI+BitKciNq4MZwgH6oROEVBCFYk6Pwqx\/xlZ4CrRWXzCC2LrWKbQuCx5P8huR435ChegwyJwp9BIl4TrGDWyopCYGFIChZI4Q048AeaPLXT0PvzXgRZ32\/LY4izWRSNTghdIP4cL7anSX5dwmnkRvzk10gatkNZwp5rjhPIPVOs8hR5xaKRJxb\/1v9OxNeeYOICpwZpx4mOhgXSOEFLkndPzP5bjF8jyDnUXDh7APG\/UvOcOgAWxShYOiJohhIlLxATIPjwQrrBxWMKttfKjgBPlSQvBOgLNB8ofv1u70++PIOljWrmAZiKXh7W3T17meeFTMxAV68X5YazrgWn6IxQ\/gJgl4yTnI0oC6fAJaW6FRPYdEcO1y18bYwiQTEBQQ3D10K2l7PdUjCX8Sv9XjVlTmiF1lSCDwE2\/oDY5hPhBMT094kr87BVLZm0IPYiQnZ7JDEvQFUksJdE\/bnoOh1DsK060tYwacfocoxApnilzK3oom2qieXN5zl8zCqy3tv3x5bP0TRV8Q9Je1pZsFzoYhU5nkV+hMRvMZX81QUodpKOGUmsstPnlz5BCnWeV9yMiJcx4d9P6M9Go20AOH22PfsyutmU5jlkdQcarGUfsVPc5MA56pg7MYIJ6XU29xvwYwiqIjhOBo9YNHDoZQBO8waitiv6XHDFicmu7YIT7BlCS9olcUveh1jhFyCrnocOK4wIm+PW3QICFKhcBBCAKHLwwl4bcUa+VeFCgiZqp2zKlQreXA697eV6swKJ6PQsPnvtaPQErtu6u61JlXkewRIVP3XnVNYCfmZJ3uDRIVVunKE1qIuGCx3H\/ehGXyAXJUSQxREZDYQowBdjozwl7OW\/Fbxu05ZYdTpazmyLVNfKlusfi0WpJqeT8DW41r33Zft64QBqIBSx3D3Ju4EWW9Ow30OLhE7zu51fAvm6ZP0aqAoZ8LwqVBsYXSPnZ0XgZbMb7e2YgR02beXto+10YUhvtDM7zrh6Q6pmXTlPN66QRTQZ8QreuImxf98b3rWwcjMR1hTD5Snln3pBSLZ3gQynsbaCdcpYf3oJIQWp1SlJyWaPAOSBRoJ97gF3Th7X5+x9tiRm6Q5Ml7bNmLTSc1rSDnwVwSmKQA\/ohFN\/Ogd5OCqKIOJzhEM5eNb\/qzohqPjsXzvOEI1Io1DFvk9sIc\/Z8t7j2jYHdeirLGtDQV36dIIxk1MRniW\/YCm\/lj\/NDYX7ntvuPQCx4FDIiKD16BELwr7kdELp\/JXOHBfaGZa5SoEONNnRfg2UQ67O83ZueWgpx8fXJRwlrL6ZXpIJnGDZrM+XUCYB+35AIO+oaHZtKPvRCfWngUuUlTLD15cLi6aSvA6IZjd7XVmaxFinjBsXK0yLBSD6jcF96BV\/F8cDt3qgn0xOKafIj3edtD9prZn+hojBttyV+ws5XFELC8tSjrMVNSs4gy84ebXOkRSteTMInwXD4Bdv5JzsxAbZXPE9VoIyWQlPlFzLMCvZFTOhSs8KEw7KmtmKtjPIgruAJOjh4r6icCeJhzGIRv5jpMKq+mK7wKeK2Omo5XazsTBeHpLQGMKBOo2LSocDABHioeQ0MVym8o9JZAdBfJTD3soIIH2Ke2ZSvkxTXMZAy69PniJfQqIXGUxu\/5+fcJfRPQei2rgzsoxViIEXMbRYehZRdP15QMh0WPjYOBn9RkCD46k9tntN154JaEKcaADpC\/kZe6eaokPsVjAo8YZHDDgulqxWCD6hARAJs175UKwPPaT7xua5+Nmg2I4+T3EiVFkD19DTk0ZEv\/Niz5OLCUq56YhaN\/tSUCop1Md\/XJMK9\/2sYBfhr+RVovIlTM\/vc28hwh9nORYFVDZH8vRgGaOzSyAGFrspS0TI6BGJJjE0dYX7D3x5o2Km8HeLlKq2kYRw7TjxKQjEO5ET+2b8VJzYdRyv1z46RalTT7U4lGHmujspQHUNoW93e1NxZolp3UOzdo5blYG5v27GzdbjUfo4CAFfbXorcamCC\/I08cGjAA2aL8pExQTZupDKZjCvkzNrzK9LxqmCfrDcx5AMfW4wKmJaxBSXBZeoBRyZl5+aTsO5G9GWnHXAD8GpkBXY5MTme+\/UdgOguRtVAybLDLOVWzK14Gij8zlRQXznFJl158IHKF1RhnZh1fpNi5pza2b2v5lURdMu\/llA5XqX\/G9WkvbLyAsAafTDacvHSxBmAHYxAOG2y3wYGFmz37gPOJhz+PqFqMdRspVjQYQW+K\/X2nvO\/bGoiTS\/bxvSTrQ8HGYTj8ivCcWvhpN3tiOH+lXwgL\/rnwFTogIwLTwUPcfGZ1lgnyuu8zkr2IsaAqjctfXvD+K21SAxTaHbXXxzD\/\/vO4cqOr1tJ\/PcwESlzOGuS1RS3KxW1ygJ2KUaMiQxlBXONWGxxJT0L12iLhjtn+fqm\/J6z2+VgxVguHiWEvua2zW9CzFj+mmFY42otcujElF0Hgixibwd17wRNeoB+p7MZBoAszgGgeQZ4fRIzGPLg63QdZfVI9XXdqZ73gakLnMZKrRlE3IvwOhYBpPnCaiZcJOiynn0N9v5TbHGd2257AP2GN3nwrSfYGyUeRVSGufbY35JOaK02A32kqvOGokQLPtu8x40WuXwv\/kj8vgxtiBck8ih217QYiknrxIyvFYROBL+s2bnaOVC9zvmpPp1sPSWgtRm7Z\/Q+nNWVWCXYMTD4VqG6lTEFZlgYFbXVDgBEtGL+k1BLzopYJ3IVXP\/OalV7kpDOXuV5lKjm6NHbfXq1cwKlZsM43bLUa+8MTPhotHR4otmQaTptdN6PcpzYzU+4RwS957bUoUFVSufqQB9OkxMk3Oyy8iMpSDL7tE7wGD4FMsMfiCmlE2LporIUWv1HWmPx7zvqSegwbeavSsh0ADYVJBaprChkobBgUylaTAG+eAfBYDaY68rI2kl5cs9xWN\/6K\/6lQva02AWUIkaUOwX5tG+GFPXTzmjOLmbnxJ3dhDrJfOJsS34Tl98WxcXStw7za2wxl6qNVz\/W+HDM8OHhBM6TVqV3qhi7BegcwtU+1CPtZDrbX5aedNYxgzneffT81fws2cN3hqaZkmfadOuDgTj7Cp3zMw2R7wmswzdtogHnbzYgzLgr2uqX7F4Z3LPuHDzX1OgWKM18LRC2iq\/6RKfO0G666ysNeNuOxHggf2EtvbVIQXuY3dmYmqdyOW8gFwy9XEGrx0\/MLuRZC5Q\/N0Pa9NAZEcQls2JpDLwDiCn731dwsVYJmnFfvdXfDye1jMzvCVqq\/r4hTLg10FTZGU1y2NUgEBhsUBdg2OY2iDqo2w1TGFQ7DOhKZqG75lpAowRDVQv9n8TY8eU78Yqj+ygIu6Xcc5rhjE8jLOq29FcmzoopogjPHOB4h20Jk33n8hFI0wkulXQK2BHnqCbxXKEr53+NdGEWzfK9EDvCzGsmGi9v32E+6+TtybI9SnMPS+ks21FRWm0qOSAtMqDNuISB8fiQIhh+OtWq54sRYCAfhtCYND+4YjhXyMVjNos3TevKUxr96cQOVSHwea+gIv25qIpS3NBS58jenvfXm7KehksL3adShcD8BFg==","iv":"da99911ae4488cc8e32a81e58ddb46df","s":"5d2cb55fd8fe2e70"}
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