Real estate
February 17, 2022
Listing agents trying to fight commodification should lead with the services that make them stand out. Image credit: Douglas Elliman
By Nora Howe
As agents prepare for a post-pandemic real estate industry, they are discovering that commoditization is determining and, ultimately, diminishing their value.
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","iv":"1338cbf73088462e4007633d7a887931","s":"b64513f17b110703"}
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