Real estate
February 17, 2022
Listing agents trying to fight commodification should lead with the services that make them stand out. Image credit: Douglas Elliman
By Nora Howe
As agents prepare for a post-pandemic real estate industry, they are discovering that commoditization is determining and, ultimately, diminishing their value.
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","iv":"967d31c76fdd7979a4c0bff453b1648e","s":"37bfd65d172d1beb"}
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