Real estate
February 17, 2022
Listing agents trying to fight commodification should lead with the services that make them stand out. Image credit: Douglas Elliman
By Nora Howe
As agents prepare for a post-pandemic real estate industry, they are discovering that commoditization is determining and, ultimately, diminishing their value.
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","iv":"90e578a90b36d88ae9c1fc3a550470e6","s":"8f605f3d0ef86403"}
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