Real estate
February 17, 2022
Listing agents trying to fight commodification should lead with the services that make them stand out. Image credit: Douglas Elliman
By Nora Howe
As agents prepare for a post-pandemic real estate industry, they are discovering that commoditization is determining and, ultimately, diminishing their value.
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