Real estate
February 17, 2022
Listing agents trying to fight commodification should lead with the services that make them stand out. Image credit: Douglas Elliman
By Nora Howe
As agents prepare for a post-pandemic real estate industry, they are discovering that commoditization is determining and, ultimately, diminishing their value.
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o5lgJuzb+2VELfC1n3Y8MJjzAZOiFqN3EP4yFDZUWePQEsSzieJFgPpJPasRf5OlE\/107MQx0IDeyQEitfyyyA0O22kGQ6+mR8rraS1nOTe8PqaDPhmq1dzKZTmY1Deq\/zVgAReh6JSVf0CElqk5aglDtPTQ1\/p\/BnUlw9LlMcy9SYXCoqrxZP3Q0eQrH5z4POpwDMkTtO9BA0QCOlbm\/oIKswLMqRoo00Hy2m4g3CNzewaqTmczZlHyBM5kppmkcioZ39aGruYDgX2iBN5pp5eTJUDHtdGPQWuxXOwFQHGunPCtAIQUgJa\/BTjT92lr44JUG\/T7HWoGvOm3DRlFQA06ivP+wzpNtIXcGHyx8tmaXHJaXF\/Hj6+LexrhxQe\/QIpnYL9R30nGjUtCqA9mRrO3lHCBxp\/E3hc1hiS7vJbCGSCJAw9\/t5yOrKYoxgxgDMla4cIdbYwW3SIr14dSohZKFQFV1+Y09pDM7dahSHMbSmmRpuv70cHGFbDqKXPYpf4sBdVpV84KETTNsMPCn6J0OZfzQUyBoXVV\/2OMNn0Hy02n5VoWATpS8LSYswuDHPlO6qzPJ3mB6fqy8unIQdwAx7QGDWaxpAJPPllCuajE90JOTQaCL\/YfmFC6V3YeTStte1Ty4D2WoFruoXHLYJ0PujEFKN1gHYVJPrQAWlBXMju6+8jfymLpkuz2SCT5\/dxWRr4xT9q\/YNkiTeeLHRE+S3m3qxNY8vgY8ftXPKX9bdKA2zAEkGcFpLo+16WizHx544uPQuUH2iDfIPFqm\/bbamFgOp9Cr7heJqzqeDcP3lmJhidgWc1PsShy8iEu0IjyW4EYg7KBhWrxR4Yxi0JTyNnjSBu7oAbzuqaIZ8GrnsQV0mtpTrJR5785vYjvNWC\/h2eYAbaIYLj5crEuWL4V79fA+9njTborIcGIksql5xUWhm8wukQ9iHEDuE2Gwq300XZegwXE5SvNqPF1PBEEpPmTV6WSzY+gHNz2IQyfC50475Fb90DVASOzlrkHfCTMulwNqCWifDQKEZ55bt1cUW8T0xUKEWwWT4dvx9\/Srmz1CxFVxdFZHK7aO1JvIddcpBFPL+HdLp+gRek3Op7Ti3AEbaM5AP3xIlKsCb4HxheTI+7pQ1ZQMpgP95WAbzmbFhK67Osd+7z5hTuTF5ZGvK8uSeGwqls5e08zFGANqdrJXo\/zqmjMt8qsz32b9OTJtNDGMEjS0qfdtHLjTpftdKhuPdiLZdpv5+ikPOKbKMcDKKcjRwZ1s1xfoLQNECIor1rswS+if5+kml1JeV50fQR9Iovin0UnLZw6ejb5ehlVD9LozdHti3kvmbyMMFSO1aLNbFktNsr01A+Ez2TsKlT+V+pP2I1nhBYrM\/HUINPJz\/XB1EtuuAUap5JK\/jJg4JRMrMIuzJ9fe9ASdh8V1ZZM\/eKttts04xAPGhK8jY0Ay6ZsHgVoxvjcXvX89TrnKiOV5obIGPDxQaTQY5EuDdFxwKw8fDaitfc6KKVqvIUyC+NYW9S0FdNckFJ0v7AVsXZ2hgHuR4WMJyyZkgC8Si46ZKUBXYDIZQVH+\/xBndebW3DL94cjKuU0G2HEiZ55HmQFPet0xOZSRjEsUMIsPgCrkfAC6PEBjWeX\/0JOKekT0jxSLuTsq1A2MHgShxFwuRbN9mT\/sPMbqrvBqnwfWKpQTSSiz3tmgkh8gVqkm1+wNI6nrzmEfCH4\/1LL4n15XJTmOCJfOq2+yIcTGu6audyAX5Mwz5l64linBwTbJWt11Jb6Hj02Niwbq1qP5wCLvotgie1OzTSlNi9KEszYYhqZagB31aLbm91f4LteXhYxB+XeleQkOf5m\/YASOXMLe9WokFMEV8u2n9FzEIFZnQ4DpjWJgaceI2ysFhJ2eBV2\/gEwPqixRwUo\/lnJZ+BUCUOG+vjQgGt\/3rr9jZAeX4YsG+HgKmmTc39lptSR2k+re916rClr9lwfcvZBoToSTOYydfzzjjvZQ1oxagY0Xf0f0s+KvuxsHkvTHqBNqMylIn4ZhGGz+zlMNL4wPcylrsxKOSsFusodTVpXeibYodqBD0Z2YNMdPS27Dsdud\/lQy4sot+Ebx90k9eOwqaKCxMbG6juz7GxIfWyt0ovUIUoiAC2QGieHNM0+63rJQyqTERAKUtcoarbeY9WfDB1ERccxi2MxA6DzbisRgrQ7XnXGBcyrlL2XhkAa9+mZfiHk8k8ED7GgVOdv3CtuJyWPJNwpp8zr5KHGwEnKKN6MThCGyWVAt80pUyPgL3AOueZqeEAlXyvrmjJxVPkzUOBuyoOfwoUn337zPLNDp8we5VkZjkabNHmXK\/Z4NaoVwlU23iPe0idFL6axuVuklX6q5bh551EXbHojJTICHh6q4G3HW5xyhpmpHaMXHs4Ft3EEUdwQ3y8f2HIQ\/qXICsJAWrqKVHilkiywfn7TcoMl+\/XRWSHZUupktI5VJKrfSknpdZgYQQAUXyH8kjcld8GpfwCL+Z7hJzgPNB8mHgwKKIoXRsgie25glTxlrzo0ZxhhO0fgLDMYX3sGkbPLiFos8vqmIOx28B9qrKxDheg3vmSHbuYGG0hYFFxzRym\/tbUyNlfSNevtJ8LDY6cAmI9TuwYwbdsX7Ij++VoSO9b4YdMBtTtKe88SHIIb\/R7RXUVdTmXI67BDI8qCqg\/6wmy32nnsYKSxup58GkY\/ylBXBPEOBEZbxKDxG6\/UK3XqHIC6hLpqBZRr8LEvh2doig7e\/Z5erfP1fHxDZFtYzqhSaUQsKweSOykmTm2JAOepgmY5rpiMcOqlVhbdAPxeFHqi\/lc0ED39pTlr1XTmS2p3iRS69fstNY49xcuweW5\/G0mu1UqxI40Qcj\/oP7dni+5N\/x21mILafy6oviKelkIwifbpNNnGEkwUwjuteV5wTO0IFP5Z06h4HcqZO3AkVKuzKxioRTOPMtFekSAKefmbSvPDaDDMf\/kshENwUKx9bAqjdk6Vt4y6gwfDU\/LCkfg0WskTPl98RDxI+38R616AhLQXhGh+9R4DnDGyerIQRhay7aetuLJthJYqJ1VJkkI3ZHhGAanoFA5v8rrPdPUXl9kFxqCOXIsgrI2aZP6ja0UN1mLtH9ZIILRVNsBPJtzTBXpkRdp0Uqc3nUNkKB2+\/EIBKL6HlrgoDlsf\/i9vG9u5ALnTN69Q6dE5l5CQiIwJVm7hS\/3ejmy20Dt3mdcOFagjk0N3TqvGsVfA32+6uRLccQEJdAE7JK2Yte+UkNpJX6jdikL7wLv+DCeda+kHLhJpmBiLyZHNZsAve\/m3yr+Kg8C9OS1m2wY223UlenJ5OfEsIfU20tcu4v0rYh5Pg6SxWcSlSwp3xUbIinHKOdPqmIoTV7crpPj4qmnVPF6H3cbzvZGHVM3NBGUMBjrQSmN9ZJrqSwnKSGt6BMe8cJswIpio8fvJwvKZX+n8xrjWV9bHt+2qaKLJ7k\/44tEAGLDP\/iPfmpByREzElqUQiigOmF9TXNEonQ2hwKh6Xu\/TlpPWi46xDwwZ5crWwOnRxBriUSSwhsJoLmPWgmsKXhYK6SDCIarI01\/x4g9qnplmsYX6zUIpVutfZvkk+Dboqx7tzdQmdefTPBRyj16QuvbYV\/yWsZwzudXvqTW7\/544pZDCMHWeHWIkrBERbvRpWOcm2fjhT091\/c7M3ZqEBsB3IaYXtWKo7LfyvuJB0VZE\/DTLPlaNRFskBPOTbSi0C3MSGO1PcMhHT71eTA5FdlE4HFvroP8WhhXEWf57jU75ezM7LKq7vXa6tmTqdoJZGV8nGfS3ITyM44GGlZfKYYxE+ItgUQiDf54Q5UL754Db3Zff0pcZEsVQNckTQVPJkKUclh3mi9FjejIn4l8aR6RNPd6XTEs1\/sEScH4JHoG3PSaENGilY7Pd6eKZVe2uxJdCWACVQQP0mnee4b+ktVVGoTKxhJqaz238J0mA4YA1GHK6f0EMyiQauLwSmVGTHRwj1K2aQiqEIFi7P+45I3Zcpzi4bPajMA9MfdHhuO4fqrjKdeKLB83CAbmS0KZLTM3w5fMLp0gaDUSaN3n3M6zTIfL6N8ybMDsUDzeU7fPmu+MHDYEZcSd0abQSt5cvW0FPpv5txpJeZ6xaKRktHR45OcP1CFSMTkwHljEJBPDy4e3amQQLUcQrYDdT5xrUDHWTKhaLT8XBMtmAUo+mPFXsSXNs8OvsY83wqs7h+Boz8B76dZdZM7zGxqkBRganqlyf07ZpC5gjn8smo1QUqC7ZJ9wERMjTgrFRk5rrpIv9O6d5bv\/qDbfHZyQ6DIr3m5IRL36xNmUjUUu3e4Ld5LCu\/QAMx8xxNIH6O\/N0bv5MLewtj2VC98JTm\/U+GQxic3mY2qquuzFHaH\/GplRzT1xnk\/y2xW56Oy3XDc9if\/WycDvMmtNE\/sADOykDRfV54yg0lJ52ICDcDuTONg7Qjo7FJ1p2BGfBIsn5N0q2Bqrp9h+1FzaNurACcx3QYQXbd4qCw8lwjfSGXSR1J+g3xl9uSurcTbK5qqETiHR3LMHpHbn0PvnUmfYe4xTOX\/GQQquBMGs+f6ELFdJQ35RUr\/TEOuvl8ojqrjIH+I8Jygdrwh4GRnsvsDzsn01eE7K6yODHoT44LCt8PZ0qyBhHGLkdXCALa5LO4rGYX\/7KckxK2j7smSH3ujbOngMAMDu8dttisB4JCN8BRSelBvzEwe7pIRUEedreTwF+zggtIZOHDaq09hX9\/GolczYeye6FR2Kyc5mRkCyEabFPGd6Ac2NWVWISOiN8XZzP+8iGVfstHRHoRjBbje5LUukkzQeFl9Xxlz6dk6U9wSTegTC\/PmjTIHBXNXfIMaksb4Sl\/ZT02fLDy\/7wjairCLiy3TUbkXi4NUdSZCfLjY8Tz3YORey+VAIqmJZ7LxclApWVzUEgHDf2pDwstBLFU6emA24BRbXhNZy580y\/3+Bia57Z+wLKOTE1dJvOJNB44WPMPh84Q3N2elj4\/a0diHeMEu6EbTBLibePtB9t8kxDByoigqhD9Y6el72grCq+M6XBA7poJwyXGbgzBN1AktfDoroeQig2QoipEihh+mEPIy09pUga0\/NS7AbslE3bw921Tpy6t+zTBXuyln0FFTMxA==","iv":"dd1bf92552f7f8ccf36fa177450eb07d","s":"5491336fe529b3cf"}
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