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Fundamentals of luxury brand-building will not change: Diageo exec

August 31, 2015

Johnnie Walker scotch whisky barrels Johnnie Walker scotch whisky barrels

 

By Jen King

For its marketing communications spirits distributor Diageo centers its strategies on a “living luxury” concept that brings innovation, brand relevancy and accessibility into the daily lives of affluent consumers.

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  1. Mercedes-Benz design chief Gorden Wagener to depart
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  3. Australia’s first Chloé store lands in central Sydney
  4. Beyond the screen: The rise of the experience economy
  5. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  6. Coty turns to P&G veteran Markus Strobel for interim leadership
  7. Dior Beauty hits update on Addict franchise
  8. Omega cuts ribbon at corporate flagship in Swiss Alps
  9. Happy New Year!
  10. Bulgari uplifts symbolic pieces, people in Eternally Iconic
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