Today in luxury marketing - Can Tiffany design director Francesca Amfitheatrof save the day?; 8 tech trends that will shape the future of fashion and luxury retail in 2017; Swiss watch exports to China return to growth in November; No respite in sight for London’s luxury-homes market in 2017.
Italian fashion label Roberto Cavalli’s spring/summer 2017 advertising campaign is getting to the heart of the brand as the house faces a creative transition.
Register now for the nation's premier conference focused on how the luxury business will rapidly evolve in 2017, calling for a reset to Luxury 2.0. Speaker list, agenda and registration link in article.
In a surprise twist for high-end marketers, it turns out that the majority of sales for luxury products come from Americans whose household incomes are less than $100,000 a year, according to Shullman research.
Register now for the nation's premier conference focused on how the luxury business will rapidly evolve in 2017, calling for a reset to Luxury 2.0. Speaker list, agenda and registration link in article.
Internet users, especially the millennial and Generation Z cohort, have been exposed to digital advertising ad nauseam, and a new report from Yieldmo has found that this constant confrontation has not gone without its effects.
German automaker Daimler’s Mercedes-Benz is now allowing consumers complete control over their vehicles without having to step foot outside of their homes through Google Home capability.
Luxury Daily has announced Gucci as Luxury Marketer of the Year, Net-A-Porter and Mr Porter as Luxury Retailer of the Year, Vogue as Luxury Publisher of the Year and Euromonitor as Luxury Researcher of the Year 2016.
Luxury Daily's live news from Dec. 19 - Versace makes ecommerce, editorial dual priorities in relaunched site; Natalie Massenet reportedly up for Farfetch position; Santa trades reindeer for race car in Lexus fundraiser; Four Seasons Houston brings golfing indoors with simulation experience.
Today in luxury marketing - Report: Tom Ford eyeing new product categories; Luxury goods feature in UK accord for South Korea trade talks; Marriott now has 8 luxury hotel brands it needs to somehow define individually; BMW shakes up US ad agency work.
Italian fashion house Versace has updated its Web site to create a mobile-friendly browsing experience for both content and commerce, catering to consumers’ growing multiscreen habits.