Four Seasons Hotels and Resorts is quenching consumers’ thirst with a new year-long initiative dedicated to exploring cocktail trends and seasonal ingredients.
The increased focus on mobile brand loyalty means marketers must refrain from over-communicating and over-targeting, as a symbiotic relationship with the customer is necessary for effective advertising and return on investment.
Italy’s Prada has announced the theme of its third annual Prada Journal literary competition in partnership with publishing house Giangiacomo Feltrinelli Editore.
Those with the highest spending power in the United States overwhelmingly prefer online shopping, with 72 percent buying via ecommerce in the last three months, according to new research by Unity Marketing.
Home furnishing brands are embracing the possibilities of digital, using online features and social media to provide consumers with actionable inspiration.
Fairmont Hotels & Resorts is offering consumers the chance to escape this summer with its F-scapes packages, a collection of unique experiences curated by the brand at properties across North America.
Marketers have been slow to embrace in-application messaging for fear of creating a spam-like experience and because of the priority put on drawing in new users, potentially missing out on a key strategy for boosting and maintaining engagement as a result.
German automaker Mercedes-Benz is promoting its V-Class series by partnering with hotels in the Salzburg region of Austria to offer consumers a test drive during their vacation.
