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Four Seasons Hotels & Resorts is taking its culinary skills to the road with a food truck that will tour three states and cover 1,000 miles beginning Sept. 16.

British watchmaker Christopher Ward is looking to increase brand awareness through a magazine filled with content focused on the lifestyle of watch enthusiasts.

While the global economy is going through ups and downs – trouble with the BRICS, marginal recovery in parts of the EU and regained consumer fervor in the United States – luxury brands and retailers have managed to hold their own and even grow.

Most luxury buyers do online research before buying, but 65 percent of consumers will buy from a store to touch and feel the product before deciding on it, according to new research from Google.

Jeweler Tiffany & Co. is boosting brand awareness by relaunching its Atlas Collection through a series of window displays unveiled during New York Fashion Week.

French leather goods maker Longchamp is pushing its fall 2013 collection through a social media countdown that led up to the release of a branded video and online game.

Starwood Hotels and Resorts’ The Luxury Collection is leveraging the knowledge of its global concierge team with a new storytelling initiative that explores remote and culturally-rich information about certain regions.

Swiss watchmaker Patek Philippe is promoting the craftsmanship behind its pieces by adding a QR code on a print advertisement to encourage consumers to learn more about the brand.

French automaker Bugatti unveiled its second "Bugatti Legend" at the Frankfurt International Motor Show to honor the founder's eldest son who played a pivotal role in the brand's early development.

Hotel chain Ritz-Carlton's Washington properties are targeting global travelers curious to learn about other countries with its "Live like a World Leader" package that starts at $10,000.

Ralph Lauren and Clive Christian show off houseware collections beside other high-end interior design brands in the latest issue of Condé Nast's Architectural Digest.

Today in luxury marketing - Oscar de la Renta expands on Madison Avenue; Jaguar to spend $2.4B in new sports car drive; Daimler struggles to meet demand on premium market record; Reed Krakoff in $50M buyout.

Preparing for mobile success can seem daunting to even the most sophisticated marketers, but this holiday season will present an onslaught of opportunities for which there is still time to capitalize.

French label Christian Dior is taking over the windows of Saks Fifth Avenue’s flagship store in Manhattan to display its wide range of products during New York Fashion Week.