Luxury golf resort Turnberry Isle Miami is aiming to entice large groups of male travelers with an "Ultimate Guys' Golf Weekend" package that is priced at $100,000.
Swiss watchmaker Jaeger-LeCoultre is targeting timepiece enthusiasts and film lovers through its partnership with the Venice Film Festival where the brand will present its Jubilee timepiece collection and a filmmaker award.
Department store chain Nordstrom is pushing a new collection of Ugg boots through a mobile advertisement that allows consumers to swipe through different products without leaving the original site.
Toyota Corp.'s Lexus International is creating a luxury experience space Aug. 30 in Tokyo's Aoyama district for brand loyalists to interact with the automaker and each other.
The Dorchester Collection is targeting literary and film enthusiasts by transporting guests into a James Bond-like experience following the Sept. 26 release of author William Boyd's newest book "Solo."
Ignoring social in mobile marketing outreach is not a successful strategy. In fact, social is among the best avenues to reach mobile audiences since search, banners and even email use pales in comparison.
Collaborations can sometimes be risky for luxury brands, and half of affluent shoppers say that the biggest risk for a luxury partnership is the potential damage to the brand’s image or reputation, according to the latest survey from the Luxury Institute.
Italian fashion house Fendi is generating interest in its home furnishing collection through a revamped Web site that features large images, video content and easy browsing capabilities.
Italian label Giorgio Armani is advancing its beauty offerings through a new line of technologically-advanced lipsticks that may have health benefits for consumers.
Upscale shopping and residential development The Bellevue Collection in Bellevue, WA, is showcasing the expansions to its three-part property via content accessible through a QR code.
Colored-gemstone maker Gemfields is releasing a capsule collection of its designer collaboration jewelry line to be sold exclusively at British retailer Couturelab as well as an advertising campaign featuring brand ambassador Mila Kunis.
Mandarin Oriental Hotel Group is expanding its presence in the brand's most prolific continent with a property in Shenzhen, China slated to open in 2017.
Britain's Royal Mail is honoring 10 revered British automakers, including Aston Martin and Rolls-Royce, with a set of stamps that showcases vehicles from an industry heyday in the 1960s and '70s.
Chanel, Hermés and Dior are among fashion marketers showing off their fall/winter collections in WSJ. magazine's fifth anniversary issue "Women's Style" that is aimed toward affluent women.
Towards the beginning of the film, "North by Northwest," actor Cary Grant says to his secretary, “In the world of advertising there’s no such thing as a lie. There’s only the expedient exaggeration.”
