Apparel and accessories label Rebecca Minkoff is boosting its digital promotions for its fall 2013 collection to target its younger, digital-savvy customers.
Swiss watchmaker Longines is targeting affluent equestrians through a partnership as the official timekeeper of the 38th Annual Hampton Classic Horse Show in Bridgehampton, NY, Aug. 25 to Sept. 1.
Waldorf Astoria's Grand Wailea resort in Maui, HI, is tapping into the fervor surrounding the "Hunger Games" and other survivalist popular culture by immersing children and teens in the Hawaiian landscape.
Watchmakers Breguet, Richard Mille and Blancpain honor their brands' innovation in their advertisements and help set the tone for the 124-page innovation-themed issue of Robb Report.
London department store Harrods is using multimedia content from its iPad magazine application to spur perfume enthusiasts to visit the store for its "Meet the Perfumers" experience.
Rolls-Royce Motors Cars in Monaco is giving prospective consumers an interactive bespoke experience with a studio in Cannes, France that delves into the brand's history and showcases key models.
Instagram contests can allow luxury hotel brands to measure the impact of their social media channels and gain a deeper understanding of guests' interests.
More than half of affluent millennials plan to increase their spending in fashion products during the next year, according to the latest survey by American Express Publishing and Harrison Group.
Swiss watchmaker IWC Schaffhausen is showing its playful side by honoring Swiss National Day with a social video that celebrates Switzerland's national holiday with music.
National Bank of Kuwait is giving its customers a 360-degree augmented reality of an Azimut Yacht tour that can be accessed by scanning an image with the Snipp Khayal mobile application.
Today in luxury marketing - Beauty Editors Day returning to Saks; Vogue and CFDA documentary coming soon; BMW eases path to electric vehicle ownership to gain meaningful sales; Embattled luxury carmakers are scolded for overcharging in China.
Good brand storytelling, like all good storytelling, is rooted in authenticity and originality. It results in qualities that resonate with audiences – entertainment, intrigue and engagement – and is not going anywhere any time soon.
German label Hugo Boss is celebrating its 20th anniversary by honoring 20 iconic products and 20 artists through an exhibit in London, a microsite and other digital promotions.
