Swedish camera brand Hasselblad is releasing a new camera collection for affluent photographers that is helping to revamp the brand and pays homage to its iconic history.
Mercedes-Benz USA is giving racing enthusiasts a chance to win an exclusive driving experience through a new contest that is being promoted via a Facebook application.
The Leading Hotels of the World is spurring global travelers to visit the brand's six properties in Ireland during a year-long celebration where guests can explore the local culture.
French fashion house Chanel is showing versatility in the August issue of Condé Nast's Tatler by pushing fashion, eyewear and beauty products through advertisements that each evoke a different feeling.
There seems to be an influx of luxury brands jumping on the charity and philanthropy bandwagon. Often, this is under the guise of corporate social responsibility.
French leather goods and scarves maker Hermès reported a 16 percent increase in revenue to $1.19 billion for the second quarter of 2013 due to sales of home furnishings and a strong spring/summer marketing campaign.
French fashion house Chanel is promoting its fall/winter 2013-14 pre-collection through a microsite and new video created by creative director Karl Lagerfeld.
Although out-of-home advertisements are typically used by mass-market brands, luxury marketers benefit from these kinds of ads if they are strategically positioned and designed.
Sixty-two percent of ultra-high-net-worth Americans live in close proximity to department store chain Neiman Marcus, according to a new report from Wealth-X.
Italian automaker Maserati is teaming up with high-end audio specialist Bowers & Wilkins for the Seven Notes Tour to introduce the 805 Maserati Edition speakers and ignite global interest in the Quattroporte vehicle.
Gucci, Fendi, Louis Vuitton and other luxury brands are competing with one another by pushing new apparel and accessories collections in the August issue of Condé Nast’s W magazine.
Retailers, financial institutions and others that want to maximize mobile for customer acquisition need to find ways create a simple, seamless, safe mobile user experience. To do this, organizations must solve two key issues.
Luxury conglomerate Kering launched global ecommerce options for six of its luxury brands and is making the in-store and online experience seamless for its customers.
Italian fashion house Gucci is opening two new boutiques in different terminals within the Charles de Gaulle Airport in Paris to target travelers with time for shopping.
Luxury brands that open outlet stores must maintain the brand's status and prevent outlet items from overshadowing core products to avoid diluting the brand.
