Italian fashion house Gucci is opening two new boutiques in different terminals within the Charles de Gaulle Airport in Paris to target travelers with time for shopping.
Luxury brands that open outlet stores must maintain the brand's status and prevent outlet items from overshadowing core products to avoid diluting the brand.
Rolls-Royce Motor Cars' expansion is barreling forward with the popularity of its Wraith model and rising sales that spurred the creation of 100 new jobs.
United States shoppers are lagging behind the mobile tendencies of consumers in other markets, with 16 percent of Americans using mobile devices to shop compared to 50 percent in China, according to a new report from Havas Worldwide.
Jaguar Land Rover is persuading affluent consumers that the vehicles are a must for any collection with an insert advertisement in the July issue of Time Inc.'s Fortune magazine to persuade affluent consumers.
The spray-and-pray approach to mobile advertising – serving ads to as many people as possible and hope they click – is a fool's errand. It is disruptive to the user and hugely wasteful.
London department store Harrods is partnering with whiskey maker The Dalmore to create a new collection that will be sold for approximately $1.5 million exclusively at the retailer.
Luxury hotels that dabble in the native cuisine, explore the surrounding area and delve into the local culture will stand out to consumers and help the properties get ahead of their competitors since these packages provide experiences that cannot be emulated elsewhere.
Swiss watchmaker IWC Schaffhausen is encouraging timepiece enthusiasts to join the conversation through the use of branded hashtags in a new campaign on mobile image-sharing application Instagram.
Almost all consumers who are planning to buy luxury in the next year communicate through digital platforms and 88 percent of these adults use social media platforms, according to a new report from the Shullman Research Center.
Jaeger-LeCoultre and Aston Martin are feting their decade-long partnership with three exclusive timepieces as the Swiss watchmaker celebrates its 180th anniversary and the British sports car manufacturer commemorates its centenary this year.
Rolls-Royce Motor Cars is making use of multichannel efforts to propel its Goodwood Festival of Speed enterprises that is likely to excite auto enthusiasts and keep fans interested.
Swiss watchmaker Hublot is catering to a concentrated group of Ferrari owners with its new Big Bang Ferrari watch available exclusively at the Hublot Boutique Beverly Hills, CA.
As Web traffic rapidly shifts to mobile devices, online marketers scramble to adapt. What do ads look like in a mobile environment? Where do you even place them? How do the mechanics of a click work? Where does that click land you?
