Analysts project that the mobile commerce market will reach $31 billion by the end of 2017. As this growth takes place, we can expect to see more than a handful of major retailers battling for their piece of the pie.
Chanel (1.5 million-plus followers) and Bergdorf Goodman (174,650 followers) are tweeting in ways so different you would be surprised to know they were both in the luxury space.
Italian jeweler Bulgari is reinvigorating consumer interest in its iconic B.zero1 collection through a number of social promotions and an exclusive event.
Forty-nine percent of consumers believe that the best improvement to the shopping experience would be better integration of in-store, online and mobile channels, according to a new survey from Accenture.
Ultra-affluent consumer spending reached its lowest level in five years in 2012 when this group spent 14.1 percent less on luxury since 2009, while other consumers upped their purchases, according to new research from Unity Marketing.
Royal Asscher is turning to digital as the main marketing and distribution channel for its new man-made diamond line to help target consumers better understand the brand.
Viceroy Hotel Group is partnering with fashion house Marchesa and tableware brand Lenox to offer couples an all-encompassing wedding package and lifestyle video.
Manhattan-based luxury condominium The Centurion is targeting ultra-affluent New Yorkers by offering to combine three penthouses into a $39 million triplex with interior design by James Stanley.
Richemont-owned Cartier’s recent win with a trademark infringement lawsuit against China-based companies indicates that luxury marketers should not ignore threats to brand equity in the country and send a message to counterfeiters.
Leather goods maker Salvatore Ferragamo is expanding its customized product range with the relaunch of Su Misura Made-To-Measure to include tailored men’s shirts.
The International Polo Club in Wellington, FL, has found its matches gain popularity among wealthy consumers from around the world who embrace the lifestyle of the sport.
Today in luxury marketing - Missoni unveils new flagship concept; Lanvin managing director resigns; BMW adds currency hedges with Volkswagen to mitigate volatility; Aston Martin to race hydrogen-powered Rapide.
Luxury marketers that are looking to create a retail venue with the same effect as Christian Dior’s limited-time transformation of Harrods should sharply tailor the concept.
