The number of Internet searches in Brazil for luxury automotive brands rose 68 percent in 2012 with Audi, BMW, Mercedes-Benz and Range Rover in the lead, according to a new report from Digital Luxury Group.
SAN FRANCISCO – Brands must radiate emotion through imagery to stay relevant in an image-driven society, according to an Ogilvy executive at the ad:tech San Francisco 2013 conference.
SAN FRANCISCO – Marketers should craft advertising campaigns with their target consumer's reaction and emotions at the forefront, according to a brand marketing executive at the ad:tech San Francisco 2013 conference.
The diverse set of advertisers in Robb Report’s April tablet edition suggests that luxury brands across all categories are looking to up mobile engagement with their target audience.
Today in luxury marketing - Richemont takes down 2,700 counterfeit sites; Nordstrom launches first work from Mekanism; Inside luxury: Why handcrafted work still matters in Bentley's new Flying Spur; BMW sets monthly sales record with 3pc increase.
It is already old news that mobile is the future, with some predicting that usage will overtake desktop as soon as next year. The platforms, brands and publishers that crack the code will thrive, and those that do not will perish.
U.S. label Michael Kors is upping its support of the United Nations World Food Programme by partnering with actress Halle Berry to raise awareness and design a watch line to benefit the organization.
Swiss watchmaker Omega extended the reach of its new television and social media campaign through a one-day banner ad placement on YouTube, the third most popular Web site behind Google and Facebook.
Today in luxury marketing - Diane Kruger lands Chanel beauty deal; Bottega Veneta hits luxury sweet spot; British invasion: Kurt Geiger's big plans for the US; Lexus dethroned by BMW seeking under-50s buyers with IS.
