LVMH's Bulgari had its assets seized by Italy’s Guardia di Finanza for alleged tax evasion, but this setback is not likely to permanently destroy the brand’s reputation, experts say.
French fashion house Chloé is giving consumers an incentive to watch videos from the eight-part mini film series on its 60th anniversary collection through a quiz-style Facebook application.
Swiss watchmaker Franck Muller is directing print readers to the brand’s Facebook page through a QR code placed on its advertisement in the spring issue of DuJour magazine.
Four Seasons Resort Maui at Wailea is calling on spirits experts and master sommeliers to shape a three-day vintage wine experience that the hotel is marketing to a wide audience of target consumers.
Rolls-Royce, Bentley, Graff and other luxury advertisers are targeting ultra-affluent yacht aficionados in the annual edition of Burgess Superyacht Living & Style Magazine.
Today in luxury marketing - Italian luxury brands post strong growth; Lexus chases Mercedes as sporty $89,000 LS adds luxury; Montblanc on how to be a luxury brand for many; Nominees, honorees set for 2013 CFDA Fashion Awards.
If you want to reach your audience on mobile devices, you must design your services to function elegantly on those hand-held devices, or they will drop you like a bad habit and sully your brand on Facebook on their way out.
Tiffany & Co.’s trademark infringement suit against Costco Wholesale Corp. and the wholesaler’s counterclaims could result in deeming “tiffany” a generic diamond setting and create challenges for the brand.
British fashion house Burberry is boosting its spring/summer 2013 campaign through an advertisement on the mobile site of Condé Nast’s Vanity Fair that simply states the brand name.
Swiss watchmaker TAG Heuer is looking to bring the branded shopping experience beyond its eight U.S. boutiques through a new ecommerce site that makes it easier for consumers to make product decisions.
Bloomberg Professional is tailoring a new dashboard to real-time data and analysis on the luxury sector since the industry is expected to grow up to 10 percent this year.
Ralph Lauren, Chanel and other luxury jewelry advertisers are showing off new facets of their spring campaigns as they target affluent women in the April issue of Hearst’s Town & Country.
Today in luxury marketing - Burberry brings its menswear home – to the London catwalk; Cashmere group Cucinelli to pay dividend on 2012; Audi races for luxury crown; Condé Nast adds to job of longtime Vogue editor.
