French fashion house Chanel is flaunting the timeless quality of its iconic jacket in a new film that outlines the item's history from 1954 to present day.
Italian leather goods maker Tod’s is introducing its spring/summer 2013 Tod's No_Code capsule collection through its first all-digital campaign that comes together on a new microsite.
Sixty-three percent of affluent consumers would choose to keep their online history and Internet activities private through an opt-out tracking policy, according to a new survey from the Luxury Institute.
German automaker BMW is showing off its concern for consumers' safety with its i Ventures investment in family communications mobile application Life360.
Sparkling wine brand Divinity is positioning itself as the Italian counterpart to French Champagne with the tagline, “It’s not Champagne. It’s Divinity.”
The Wall Street Journal is tailoring its U.S. weekend edition to high-net-worth readers with a new quarterly personal wealth management magazine that contains global coverage.
The problem is that consumers are much less likely to visit a marketer’s site if a marketing email is viewed on a smartphone, compared to a desktop computer.
British automaker Jaguar is looking to engage consumers in its home market through a daily social campaign that was designed to spark conversation on the new F-Type sports car.
Luxury advertisers such as Ralph Lauren, Cartier, Tod’s, Tom Ford and Versace had a part in bringing the spring issue of DuJour up almost 10 percent in ad pages since the winter book.
Today in luxury marketing - Marc Jacobs plays strongman in soda ads; Rihanna to wear custom Givenchy couture on tour; Latest ultra-light Lamborghini only costs around $32,000; Ukraine gets its own Vogue.
Back in the mid-1700s, the British Royal Navy tasked ship surgeon James Lind with finding a way to ward off scurvy, a debilitating disease leading to open sores, tooth loss and jaundice, among sailors.
