Menswear label John Varvatos is marrying its roots in both the fashion and music industries through participation in "HuffPost Style Sessions” at Austin, TX's SXSW 2013 festival.
New York’s Gramercy Park Hotel overhauled its Web site to match up with the tangible hotel experience and simplify the booking process for desktop and mobile users.
The Ritz-Carlton, Charlotte, NC, is targeting sports enthusiasts with a basketball package to be sold for charity in partnership with the Charlotte Bobcats National Basketball Association team.
Not only is the average consumer’s attention span decreasing, but marketers are becoming overwhelmed with the ever-growing choices made available to them to reach customers.
In a reflection of the important role that mobile plays in how consumers access content these days, Facebook's newly redesigned newsfeed is heavily influenced by mobile design, even on the desktop.
With mobile devices, the advertising and publishing landscape and the means of gauging success has been turned on its head – including the principles of traditional mass audience advertising.
Fashion designer Marc Jacobs is making his acting debut and is propelling his own personal brand forward, but this move will not do much for his Louis Vuitton or eponymous fashion labels.
Department store chain Barneys New York is pushing women’s and men’s contemporary apparel in two spring shoppable videos that let consumers buy items as they appear on their computer screen.
Breguet, Corneliani, Lamborghini and Louis XIII de Rémy Martin are providing readers of Robb Report’s March iPad edition with interactive content to increase time spent with their advertisements.
Today in luxury marketing - US seizes 1,500 counterfeit Hermès purses at Port of Los Angeles; PPR close to buying jeweler Pomellato; Saks renovates Beverly Hills men's store; China’s luxury car market is a prize but not for local firms.
The top three sites with the largest mobile audiences are Google, Yahoo and Facebook, each of whose mobile audiences are approximately 50 percent the size of their desktop audiences.
Barneys New York’s plan to transition Co-op stores to women’s boutiques will modernize its branding efforts and help it let go of a concept that is outdated, experts say.
