Italian jeweler Bulgari is strengthening its multichannel B.zero1 campaign with a banner advertisement on Condé Nast-owned Vanity Fair’s mobile-optimized Web site.
Starwood’s St. Regis Hotels & Resorts is targeting guests with a new in-room magazine called “Beyond” that helps the brand relate to the interests and values of its customers.
Mandarin Oriental, Hong Kong, is pushing its property to future generations by partnering with The Hong Kong Polytechnic University for a design competition to mark its 50th anniversary.
Malware always rises where there is a popular platform, a range of attack vectors and some means of monetization, and mobile devices offer all three. Yet, it was not always so.
Land Rover is using a mobile application to showcase its new Range Rover vehicle and let consumers experience it through an eight-stage interactive journey from four synced camera angles.
Claremont Rug Company embraced the Internet early on and now the medium is its primary means to disseminate information and gain sales from its ultra-high-net-worth audience.
When it comes to searching for local products and services, 45 percent reach for their mobile devices first and 46 percent exclusively use mobile as their research tool, according to a new report from xAd and Telemetrics.
Gucci owner Kering, formerly PPR, is reinforcing its corporate values during the second annual student competition in partnership with Parsons The New School for Design.
The Ritz-Carlton, Washington, DC, is triggering bookings from affluent families with a presidential-themed package that allows children to stay like a "First Kid.”
Beauty marketers are fueling a boost in advertising pages in the May issue of Condé Nast’s W by 29 percent, or 21 pages, compared to the year-ago period.
NEW YORK – A Forrester Research analyst at the Mcommerce Summit: State of Mobile Commerce 2013 conference said that three-quarters of consumers surveyed use their smartphones while in-store.
NEW YORK – The CEO of Artisan Mobile at the Mcommerce Summit: State of Mobile Commerce 2013 said that marketers should measure the effectiveness of their mobile applications not by the number of downloads, but by the type of consumer engagement.
