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Patek Philippe, Land Rover, Bulgari and Bottega Veneta kick off the new celebrity-focused March issue of Architectural Digest that boasts cover stars Sir Elton John and his partner David Furnish.

Today in luxury marketing - Go for broke at the new gorgeous Chloé boutique in SoHo; Karl Lagerfeld watches launch this month; First Lady wears Reed Krakoff; Daimler extends Zetsche as CEO as Bernhard to run trucks.

British automaker Bentley Motors is racing past the competition with the release of the new Flying Spur vehicle and securing its position as an ultra-luxury automaker for a specific group of consumers.

Italian fashion house Fendi is upping viewership of its Milan Fashion Week catwalk live stream by luring consumers with behind-the-scenes content and multiple points of view.

Porsche Design Studio is flaunting its spring/summer collection with a short movie that details the fashion photography shoots with behind-the-scenes views.

Net-A-Porter’s men’s destination Mr Porter is enhancing the latest installment of its “Style Wherever You Are” campaign with new creative assets and an Instagram challenge.

More than half of affluent Internet users made an online purchase during the past holiday season, according to new data from comScore and Martini Media.

Chanel, Christian Dior, Michael Kors, Valentino, Louis Vuitton, Salvatore Ferragamo, Saks Fifth Avenue, Tod’s, Hermès and other luxury advertisers are demanding attention from trend-seeking readers in the oversized pages of W’s March fashion issue.

Today in luxury marketing - Tod's taps Alessandra Facchinetti; Prada reports higher full-year revenue; Audi said to double SUV lineup to narrow BMW’s sale lead; Deutsche Bank unit in talks to sell Printemps stake.

It is on pretty good authority that mobile has been touted as Facebook’s next billion-dollar opportunity. Facebook currently has 1 billion users, 600 million of whom access the social network on a mobile device.

Recent strong sales figures from fashion-focused conglomerates LVMH Moët Hennessy Louis Vuitton and PPR signal that global branding efforts of corporate-owned luxury brands surpassed those of private labels, experts say.

British apparel and accessories label Burberry is adding personalization along with mobile and digital touch points to push its autumn/winter 2013 collection.

Fashion house Alexander McQueen is introducing its McQ autumn/winter 2013 line to consumers and media through a digital campaign in lieu of a London Fashion Week show.

Luxury marketers are getting on board with the new social-mobile application Vine, but they should first realize how to make the most of the tool.

British automaker Bentley Motors is boosting its lifestyle angle with a new fragrance collection for affluent auto enthusiasts.

Luxury jewelry advertisers along with high-end home brands are targeting readers of Veranda’s March/April issue, which saw a 4.29 percent increase in ad pages since the year-ago period.

Today in luxury marketing - Gucci adapts strategy for changing China; Armani rumored to be looking into luxury hotel in London landmark; Nordstrom's Q4 offers clues on affluent's spending; Chinese tourists and the luxury travel problem.