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Estée Lauder and New York magazine’s The Cut fashion blog are hosting a Pinterest contest to raise awareness for the beauty giant’s new spring Pure Color Pops collection.

Montblanc, a maker of writing instruments and watches, is refreshing its charity efforts through a partnership with children’s aid organization UNICEF and the new “Signature For Good” collection.

High-end technology accessories maker Brikk is marketing solid-gold and platinum iPhone 5 cases to affluent consumers through a charity component.

Louis Vuitton, Omega, Chanel, Cartier and other luxury advertisers are targeting art enthusiasts in the Financial Times’ supplement “Smart Arts," which is a special issue of “How To Spend It.”

Apparel and accessories marketers in the luxury sector reserve television advertising for accessible products such as fragrance, but Louis Vuitton’s first commercial signals powerful branding opportunities on the channel.

Rolls-Royce Motor Cars is securing its place in India's up-and-coming luxury marketplace by opening up a third showroom in the country.

Department store chain Barneys New York is offering a selection of items worthy of the Academy Awards red carpet to consumers in Los Angeles through a new mini shop.

French label Christian Dior is flaunting its Miss Dior fragrance through a short film starring longtime ambassador Natalie Portman.

Gucci, Brian Atwood, Donna Karan, Giorgio Armani, Tom Ford and other luxury advertisers are letting readers of the March issue of Condé Nast’s Vanity Fair access additional mobile content through the publication’s iPhone and Android application.

Mandarin Oriental, Hong Kong, is boosting foot traffic by creating special offers as the official hotel of the inaugural Art Basel May 23-26 in Hong Kong.

Today in luxury marketing - Burberry to Tiffany seen attracting LVMH; Bottega Veneta crosses the $1 billion mark; Ferrari rated world's most powerful brand ahead of Apple; Nordstrom to pump up Rack, online.

It is sink or swim in the world of mobile sales, and one misguided strategic decision can leave an organization gasping for air.

Michael Kors is looking to form a deeper connection with millennials by tapping into the culture and lifestyle of the demographic through the third installment of Kors Collaborations that features British model, musician and DJ Amber Le Bon.

British accessories brand Anya Hindmarch is marrying its digital and physical London Fashion Week efforts through a multichannel campaign called Anyagrams that nicknames influencers and consumers.

Prada-owned Miu Miu is pushing its spring/summer collection with a dramatic short film series that features portraits of its models showing off the new line.

Department store chain Barneys New York is boosting its mobile commerce efforts through an advertisement placed on The New York Times' mobile site.

Colored-gemstone maker Gemfields is raising awareness for the brand among affluent and aspirational consumers through a multichannel campaign with feature film and television actress Mila Kunis.