Department store chain Neiman Marcus is incorporating style tips from its Facebook fans into content for its online magazine InSite and an email campaign.
The Landmark Mandarin Oriental, Hong Kong, is collaborating with Jimmy Choo to offer a hotel package and afternoon tea that is inspired by the footwear label’s spring/summer 2013 collection.
Spirits conglomerate Diageo is offering brands such as Johnnie Walker, Talisker and Grand Marnier on a new ecommerce and lifestyle platform called Alexander & James made for customers in Britain.
Department store chain Bloomingdale’s is triggering digital transactions via takeover video advertisements featuring the Dot by Marc Jacobs fragrance on New York magazine's fashion blog The Cut.
Gucci, Christian Dior, Prada, Louis Vuitton, Giorgio Armani, Miu Miu, Chanel, Bottega Veneta, Donna Karan and other luxury brand advertisers grace the first pages of the annual Hollywood issue of Condé Nast’s Vanity Fair.
Today in luxury marketing - PPR foresees another solid year as 2012 profit rises; Bottega Veneta says Europe shop window for China; De Beers' underlying profit down 49pc; Russia wants to produce its own luxury cars.
French leather goods maker Longchamp is beating the winter blues by flaunting its spring collection in an upbeat video campaign and out-of-home advertising.
Beauty giant Estée Lauder is offering consumers a seamless print, video and mobile experience with a QR code placed on its advertisement in the March issue of Hearst's Town & Country magazine.
Richemont-owned Piaget is celebrating its sixth year of sponsoring the United States Polo Association Gold Cup and its status as the official timekeeper of the International Polo Club in Palm Beach, FL, with a new timepiece.
The Wall Street Journal, a crown jewel in Rupert Murdoch’s media empire, has launched a mobile Web site for the iPhone that continues its 360-degree embrace of digital media as the new business model for publishing.
InterContinental’s The Willard Hotel, Washington, DC, is tapping its presidential roots through a one-night film screening event dedicated to Steven Spielberg’s “Lincoln.”
What advertising law challenges from 2012 will role over to this year that will affect marketers and retailers? A lawyer specializing in advertising and marketing law takes an indepth look.
U.S. fashion house Michael Kors is experiencing rapid growth in sales due to product value, positioning in both the apparel and accessories categories, store openings in key markets and word of mouth, experts say.
Apparel and accessories label Rebecca Minkoff is looking to interact with its target audience of female millennials through a Valentine’s Day event with beauty brand Laura Mercier at retail partner Bloomingdale’s.
