French label Louis Vuitton is joining the social marketing efforts for its women’s Mini Icons handbag collection and new men’s accessories through a love poem Twitter campaign.
Now that Four Seasons Hotels and Resorts is on the hunt for a new CEO, this transition will influence the legacy of the brand and its front face to competitors.
Precision-crystal maker Swarovski is linking its in-store, digital and mobile properties through a campaign for its spring/summer Tropical Paradise collection that includes a new mobile application and microsite.
Giorgio Armani and Christian Dior were among the few luxury marketers that took out multiple pages and tri-fold advertisements to flaunt their collections in the February issue of Condé Nast's W.
Leading Hotels of the World’s Hazelton Hotel, Toronto, is boosting foot-traffic this Valentine’s Day with its Bespoke Romance Package that includes luxury amenities and the choice of purchasing a four-carat diamond ring.
Today in luxury marketing - Ralph Lauren sees sales gaining next year, shares soar; Sandra Choi to helm Jimmy Choo; Mario Grauso steps down as president of Vera Wang Group; China cracks down on adverts promoting luxury gifts.
Within the universe of symbolic brands, Icon Brands become the carriers of universal values and stories that they express through a range of products characterized by instantly recognizable and iconic codes.
British automaker Rolls-Royce Motor Cars is building its future through its Apprenticeship Programme and is setting an example for other luxury brands.
The luxury sector is slow to adapt to affluent consumers’ browsing and purchasing habits as more shoppers are using digital, mobile and social media to assist in their journey to purchase, according to a new report from Forrester Research.
U.S. fashion house Oscar de la Renta is boosting its new fragrance called Something Blue in a campaign that engages users in multiple social media platforms including Pinterest, Facebook and Instagram.
Hotel brand Dorchester Collection is toasting women and its female sommeliers from three properties with the first "Women in Wine Road Trip" event to celebrate International Women’s Day March 8.
Eric Clapton, Guitar Center, Fender, Gibson and Martin Guitar partnered to create a guitar collection aimed at affluent consumers that will benefit the musician's treatment facility through sales and is priced at $15,000-$50,000.
Data points to tablets cannibalizing PC sales and marketers are starting to take note. This is why tablet optimization will be a hot topic of conversation in the marketing industry this year.
Luxury marketers should make the purchasing process as easy as possible for affluent consumers and target a precise demographic when offering holiday gift guides via email, experts say.
Italian apparel and accessories label Fendi is presenting its new small leather goods collection in an animated social video that shows the items parading through scenes of color panes and crayon doodles.
Fashion house 3.1 Phillip Lim is linking print media, out-of-home advertisements and mobile platforms for its new spring 2013 campaign via the brand's updated Agent 3.1 iPhone and iPad application.
Swiss watchmaker Raymond Weil marked Facebook’s 9th birthday Feb. 4 by directing all traffic to its Web site to the social network where it presented a digital timeline.
