We know that consumer behavior on a smartphone is different than on a tablet. We know that tablets are increasingly becoming available in different sizes, potentially representing additional distinct consumer use cases.
Mercedes-Benz USA is tapping star power for its Super Bowl XLVII commercial with singer-songwriter Usher and model Kate Upton that will debut Feb. 3 during the broadcast on CBS.
British automaker Bentley Motors is enticing affluent consumers with a Valentine’s Day gift guide-themed email and online content through which they can locate gifts for a significant other.
Thompson Hotels is taking a stance on subjects such as travel, culture, art, food and music through the spring 2013 edition of its direct mail magazine called “Room 100.”
British retailer Fortnum & Mason is asserting its culinary expertise through the first annual Food & Drink Awards program that marks the best media outlet or writer across 11 categories.
Today in luxury marketing - Gucci in the black with next fragrance launch; Valentino sells VIP perks with handbags amid slowdown; Tahari hires new chief executive; The face of the future.
As someone who spends the majority of just about every day researching and writing about the mobile Web, naturally when a company makes a major launch I simply cannot help but flock to my phone and see what its mobile experience is like.
Luxury marketers are increasing their mobile savvy through touch points such as bar codes and digital watermarks, but are QR codes effective for the luxury sector or should marketers move on?
Apparel and accessories label Oscar de la Renta is getting ahead of the pack by presenting consumers with its branded Valentine’s Day product guide a few weeks before the holiday to push gift ideas under $500 and a holiday dressing guide.
Department store chain Saks Fifth Avenue revamped its SaksFirst loyalty program to offer cardholders additional benefits and include its Off 5th outlet stores.
Fairmont Hotels & Resorts is boosting service by partnering with BMW of North America to offer complimentary local shuttle service in the automaker's vehicles for Fairmont President’s Club members.
Watchmaker Breguet is celebrating its founder’s tourbillon innovation through a month-long exhibit in Geneva that will later tour other cities worldwide.
Crystal Cruises is eyeing affluent travelers by offering exclusive Mediterranean excursions on its spring itineraries that cannot be accessed through other travel brands.
Today in luxury marketing - Tom Ford takes center stage in Justin Timberlake's new "Suit & Tie" video; BMW to build sports car with Toyota in deeper partnership; Buyers laud creativity in Paris men's shows; Luxury watchmakers scramble for parts makers as supplies dwindle.
General Motors’ Cadillac is pushing the all-new XTS and its in-car Cue technology hub through a sponsorship of celebrity video content from Condé Nast’s W magazine.
Menswear label John Varvatos is targeting music enthusiasts through its spring/summer campaign that features Rock and Roll Hall of Fame inductee Jimmy Page and musician Gary Clark Jr.
Watchmaker Montblanc is pushing its 2013 collections through a new iPad application that lets users browse layers of content on its history, innovations and watch models and offers a mobile try-on tool that is unique to the platform.
Department store chain Nordstrom is engaging social-savvy newlyweds through a Pinterest contest to win a gift card and a honeymoon package at certain JW Marriott Resort properties.
