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Marketers in the beauty, fashion and watches and jewelry categories are leading on China’s digital playing field with brands including Estée Lauder, Lancôme, Burberry, Louis Vuitton and Chanel rounding out the top 20 most-savvy, according to a new report from L2 Think Tank.

Luxury marketers tapped into their creative side while targeting brand enthusiasts through artistic, lifestyle-oriented social videos during the last quarter of 2012.

Beauty marketer Lancôme is bolstering ecommerce through a revamped mobile experience and a Web site just in time for holiday shopping.

South Florida’s Aventura Mall is upping its lifestyle efforts via a new annual glossy magazine called “Styled” that features luxury advertisers and fashion content.

Today in luxury marketing - Balenciaga unveils seasonal store; Michael Kors out, Zac Posen in at Project Runway; Two former Porsche executives charged with market manipulation; India's DLF to sell Amanresorts in $300M deal.

Because mobile shopping is expected to be especially crucial this holiday shopping season, the need to embrace mobile commerce is unmistakable.

U.S. label Michael Kors is leveraging its seasonal digital efforts through the second installment in the quarterly Kors Collaborations campaign by calling on musical influencer Alexandra Richards to push the holiday 2012 collection.

French fashion house Chanel is pushing its J12 white ceramic timepiece through a banner ad on The Cut’s mobile site that reveals an animation displayed over the blog’s content.

British apparel and accessories brand Alfred Dunhill is driving sales by targeting consumers in their homes through its feast-themed holiday gifting catalog.

Ecommerce is especially important to luxury marketers nowadays since 98 percent of affluent consumers shop online, according to a new study by Unity Marketing.

Four Seasons Hotels & Resorts gave social media-savvy consumers ideas for the perfect New Year’s Eve party by partnering with the Foodies’ Night In Twitter chat.

Today in luxury marketing - Michael Burke named CEO of Louis Vuitton; Aaron Taylor-Johnson tragically unrecognizable in Prada ads; Instagram warns users it plans to use their images in advertising; Las Vegas retailers' hopes high as tourists purchase luxury items.

The rapid adoption of smartphones and tablets offers a new opportunity for retailers, banks and insurance providers to take advantage of a feature that is unique to mobile devices and tablets: the camera.

Luxury marketers that push service and personalization in the days leading up to Christmas will likely trigger more last-minute purchases from affluent consumers compared to brands that offer discounts, experts agree.

British automaker Rolls-Royce Motor Cars is engaging historians and brand enthusiasts though a live-action sand painting social video that tells the history of the company.

Four Seasons Chicago’s bar and restaurant Allium is looking to distract guests from their New Year's resolutions through all-you-can-eat dinner specials.

Robb Report is asserting its expertise on fine watches through a magazine-style iPad application that includes digitally-enhanced content and advertisements.