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In addition to their growing numbers, mobile shoppers are spending more and creating larger shopping carts through mobile channels such as the tablet. As a result, the mobile shopper is clearly this season’s most coveted consumer for luxury brands.

Numerous luxury brands and retailers have taken to email blasts to lure consumers into Cyber Monday online shopping, but could continually throwing discounts at consumers take away from the exclusive aspect of a brand?

French label Louis Vuitton is upping its Facebook strategy for the multichannel L’Invitation au Voyage campaign through personalized notifications to its application users that ask them to watch a behind-the-scenes video.

Department store chain Saks Fifth Avenue is building excitement for the holiday shopping season by giving away a $2,000 gift card to five Pinterest users for its “Pin it to Win it” holiday contest.

BMW North America is showing off its new 3 Series sedan through a mail campaign that includes glossy print images and a seemingly indestructible postcard highlighting the vehicle's new features.

Italian automaker Maserati is adding a mobile call to action to its print marketing for the 2013 GranTurismo Sport that leads consumers to a description and car configurator.

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Charging on a per-engagement basis cuts to the chase and puts the focus on attention, not impressions.

Marc Jacobs Intl. is revamping its Web site and enhancing its mobile optimization to increase online traffic and captivate consumers with improved visuals, mobile commerce features and social sharing options.

Luxury marketers that are looking to leverage the brand experience should use mobile applications to do so and encourage repeat usage through personalization, exclusive content and functions that enhance the journey to purchase.

Fairmont Hotels & Resorts is partnering with British Airways to offer frequent guests who are also members of British Airways Executive Club bonus points each time they stay at Fairmont.

British apparel and accessories brand Alfred Dunhill will continue its theme of celebrating real men by airing a film called “For the Love” on the country’s Channel 4 terrestrial television network.

Premium tequila brand DeLeón is building excitement for its new Leóna tequila with an end-of-the-world multichannel campaign to lure users to try the new spirit.

When done right, mobile can actually be a money-maker, rather than just a cost center.