Leading Hotels of the World's Hazelton Hotel, Toronto, is targeting ultra-affluent guests through a holiday shopping package for $199,000 that offers a two-night stay and private jet transportation.
Lexus, David Yurman, Audemars Piguet, Cartier and Hermès are among the advertisers that make up the 87 ad pages in the second issue of high-society publication DuJour to target the pool of affluent readers.
Today in luxury marketing - Louboutin expands men's presence; Tiffany lowers forecast as Asia same-store sales fall; Fashion frenzy at Target + Neiman Marcus holiday pop-up shop; Trump brand expands to South America.
Few technologies have as much growth potential right now as machine-to-machine communication, or M2M. It could take mobile marketing to the next stage in its evolution.
Prada-owned Miu Miu is feting its exclusive brand lifestyle through a private members club called The Miu-Miu-London that closes today after a three-day stint.
Jeweler Tiffany & Co. is upping its social media prowess through the creation of a Tumblr page on which it is exclusively premiering a new social video and images of its Legendary Gemstones 175th anniversary collection.
Department store chain Saks Fifth Avenue is enticing holiday shoppers with an updated mobile application that offers commerce, exclusive videos and a bar code scanner to find additional details on in-store items.
French jeweler Cartier is looking to boost sales of its holiday gifts through an animated short film that features products from its men’s and women’s collections.
Jaguar Land Rover North America is gaining excitement for its upcoming model releases through an exclusive preview event during which the automaker announced the cast of a short film set to release next year.
New York department store Bergdorf Goodman is showing off its resort collections in a direct mail magalog that includes images of the collections along with editorial content.
Italian jeweler Bulgari is commencing a three-month celebration of its Serpenti collection with a light display at boutiques in Tokyo, Rome and New York to compete for holiday foot traffic.
U.S. lifestyle label Ralph Lauren is showing off its holiday 2012 collection through attention-grabbing header, banner and side bar advertisements on the New York Times Web site.
Beauty marketer Estée Lauder is luring users to its mobile-optimized commerce site through a banner advertisement that features the brand's Pleasures fragrance.
