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I lost my iPhone on Saturday, Sept. 8 getting out of a yellow New York cab, stretching out over a puddle.

High-end marketers that use email should personalize their messages for male and female customers, especially if brands are trying to drive traffic online or for specific in-store promotions.

Italian fashion house Fendi is enabling ecommerce for a limited time through an online pop-up shop dedicated to the 15th anniversary of the label’s Baguette handbag.

Universal Whisky Experience and ClubCorp have chosen experiential and event marketing to push Dalmore’s Constellation Collection via a private event in Leesburg, VA, at the end of the month.

Condé Nast’s W magazine is encouraging social sharing of its 40th-anniversary covers through the Thunderclap platform that allows users to schedule a post on their personal social media pages to go live at the same moment.

Hotel company Shangri-La is looking to increase user engagement with an Instagram contest called Loving the Moment that allows consumers to vote for their favorite image.

Rolex, Chanel, Christian Dior, Chopard, Audemars Piguet, Patek Philippe and other luxury brands are targeting readers of the latest weekend edition of Financial Times through ad placements in the over-sized “How To Spend It” glossy magazine supplement.

At the beginning of this century, there was a dramatic shift in luxury customer values. The lines between luxury, premium and mass market started to blur. More new brands entered the fray and now competition is tougher than ever before.

French fashion house Chanel is introducing consumers to its brand heritage via a new microsite Inside Chanel that retraces the people and events that led up to the creation of the label.

The Wall Street Journal looks as if it is trying to gain dollars in the luxury advertising space through a new high-end real estate section called Mansion and a new head of global ad sales.

Luxury automakers are using digital channels to spread live model launch events to a larger audience, but those that hone in on peer-to-peer influences on social media and the brand lifestyle can better stand up to competitors.

SMS is an entirely opt-in environment and automakers that employ this tactic can interact with consumers in a personalized environment. Since affluent consumers probably are not willing to buy a car through a mobile device, SMS should be used to build loyalty.

Jeweler Cartier is the inaugural partner for the new BrandVoice effort by Forbes, a campaign that allows brands to tell their stories through custom video content on the publication's site.

Luxury marketers should not overlook large-scale outdoor advertising since the mass-marketing channel is also a way to single out a label's target audience in global markets with attractive images and subtle calls to action.

Although mobile banner ad personalization is important for luxury marketers, too much could be seen as invasive by affluent consumers. Therefore, using specific calls-to-action in mobile banner ads that allow opt-in engagement can help brands personalize future efforts.

British fashion giant Burberry is continuing to prove its digital prowess in the premium sector, beating out brands such as Ralph Lauren, Hugo Boss and Gucci for the No. 1 digital IQ spot, according to the 4th annual L2 Think Tank Digital IQ Index: Fashion.