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For years, marketers have often chased the silver bullet to penetrate awareness. Today, mobile is no different.

Retailer Barneys New York is pulling all the stops to get clicks in its latest shoppable video with fashion blogger Geri Hirsch, this time focusing on late-night attire and sending a dedicated email campaign.

Giorgio Armani is selling the lifestyle of its Emporio Armani brand through Android and Apple applications that give consumers tips on how to shop, dine and play in European cities.

British apparel and accessories label Alfred Dunhill released a slew of multichannel efforts for its autumn/winter 2012 Voice campaign featuring new ambassadors and content.

The Ritz-Carlton, Dove Mountain hotel in Marana, AZ, is raising awareness for its property's leisure spaces and local flavor to business travelers by installing 12 group packages that highlight its desert location, on-site restaurants, spa and golf club.

BMW of North America is partnering with Green Mountain Energy Company to give its corporate social responsibility a boost and let its electric vehicle drivers buy renewable energy certificates.

Thompson Hotel Group and music festival Lollapalooza are partnering for the first pop-up shop concept called LollaShop that will offer exclusive experiences and a first look at the Thompson Chicago property opening next year.

We think that forming an industry alliance to replace UDID is an unnecessary affront to the professionalism of Apple.

Footwear designer Brian Atwood is polishing its marketing efforts through its first flagship location in New York, along with a global advertising campaign, fashion film and Web site restyle using sex appeal to draw a larger audience.

High-end brokerage company William Raveis is upping its mobile efforts through interactive iPhone and iPad applications.

Mobile shoppers are proving to be more valuable to retailers and brands across an array of measurements, including demonstrating less price-sensitivity, according to a new study from Greystripe.

Starwood Hotels & Resorts is celebrating the 100th anniversary of the Hotel Maria Cristina with a $25 million renovation as part of its strategy to invest in the restoration of the Luxury Collection hotels.

New research from Frank N. Magid Associates Inc. finds almost half of tablet owners have clicked on an ad in the past 30 days, showing the opportunities available to marketers across multiple mobile screens.

Today in luxury marketing - Miuccia Prada speaks out against selling luxury labels to foreigners; Fashion's talent race: Executive pay on the rise; Omega scores over Rolex in London; Luxury car sales slipping in Hong Kong.

We have all been there. It is that moment while you are out to dinner and you realize that you forgot your phone at home. How many calls will I miss? Text messages? Emails?

Jeweler Tiffany & Co. is celebrating the opening of its SoHo store in New York by allowing artists to create images of what they believe true love to be on the hoarding that is surrounding the storefront.

Although spending growth is slowing down, there is still a huge potential for luxury marketers to form stronger ties to the affluent Chinese consumer through digital channels, according to a study by Ruder Finn and Ipsos China.

Brands such as Louis Vuitton, Gucci, Michael Kors and Marc Jacobs that have strong personalities behind their brand will be more likely to create an impression among consumers and achieve lifelong affinity from the public, something marketers should strive to do.