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British automaker Jaguar is pushing its email newsletter tailored to the new F-Type vehicle in a digital campaign that comprises Web site, social media accounts and a video with an element of mystery.

French fashion label Louis Vuitton is increasing the likeability of its Amble mobile application with the introduction of the It Boys and Girls series that follows fashionable city insiders around chic metropolises.

Today in luxury marketing - Christian Dior names Simons as couturier; Shop Phillip Lim online; Tumi seeking as much as $319.3 million in IPO; Luxury cars buyer at full throttle as heavy import duty fails to deter them.

There is a hum of anxiety over making sure that marketers are not missing out on the next big thing in mobile, whether that is payments, augmented reality or the next Pinterest/Instagram.

London-based department store Harrods is tapping into consumers’ creativity and inspiration by holding a contest on Pinterest that allows users to design their own store window.

High-end destination club Inspirato is partnering with local, national and global charities for its Inspired Giving platform that allows non-members access to its property portfolio in exchange for donations to organizations.

German automaker Mercedes-Benz is using the New York International Auto Show to push its mbrace2 mobile application for the iPhone and Android that works in and out of vehicles as an Internet hub and a remote control to in-car technology.

Marketers Christian Dior, Gucci and Chanel advertised multiple collections in the May issue of Condé Nast's Vanity Fair, standing out in an edition that was dominated by high-end brands marketing women’s products to the magazine’s affluent readers.

High-end real estate company One Thousand Ocean spent 25 percent of its advertising budget last year on print, claiming that the medium’s ability to display its property without overstating its beauty was important.

Today in luxury marketing - Ferragamo re-opens up shop in Manhattan; Why luxury brands will fail without a clear design philosophy; Lagerfeld to design VIP helicopters; Yves Saint Laurent launching eyewear line.

Keeping pace with the shift to mobile apps is becoming increasingly complex. Marketers must understand the needs of their end user and the different platforms.

The introduction of Facebook Timeline in addition to savvy cross-channel promotions through social media and mobile created buzz in the luxury industry in terms of digital marketing during the first quarter of 2012.

French conglomerate PPR Group will join the House of Balenciaga to sponsor a museum exhibition called “Cristóbal Balenciaga, Collectionneur de Modes” in Paris that presents the heritage of Balenciaga through historical clothing items and the designer’s life story.

German automaker Mercedes-Benz is hitting the ground running in 2012, aiming to introduce nine new products over the next three years starting next month.

Event-triggered emails are the most crucial messages sent by marketers with an open rate 96 percent higher than traditional email campaigns, according findings from Epsilon and the Direct Marketing Association.

Starwood Hotels & Resorts is offering incentives for checking in on foursquare at its nine hotel brands including St. Regis and The Luxury Collection as part of a contest and promotion that aims to share the company’s summer programming with Live Nation.

The Peninsula Chicago is using social media to market its new Easter-themed activities, including a Mini dressed as a rabbit, dining options and room deals.

One of the biggest challenges that marketers face is how to calculate the ROI of a mobile marketing campaign. Here is one way to measure.

Fashion label Burberry is using up-and-coming British musicians to promote its summer 2012 eyewear campaign, tapping social media, mobile and Web site marketing combined with musical performances next month.