Now that bar codes are becoming more mainstream, there are some consumers who are willing to scan and take advantage of the offered content. However, most luxury marketers still are not grasping the concept and can therefore turn consumers off from this tactic.
Britain's Burberry opted for a completely-digital multimedia marketing strategy for its eyewear campaign that includes music, videos and images that are now on Vogue.com.
Rolls-Royce Motor Cars and Bentley Motors are increasing their presence in Russia due to high performance in the emerging market. Other luxury automakers may want to want follow in their footsteps by marketing their affluent status, experts say.
High-end retail chain Nordstrom is partnering with Condé Nast’s GQ to promote a selection of men’s items curated by the magazine’s editors while encouraging ecommerce transactions via print and digital efforts.
Private aviation company Magellan Jets is helping affluent travelers get to London on time for the 2012 London Olympics games with a package that includes flights, hotel and tickets.
Swiss watchmaker Hublot teamed up with Miami Heat basketball players Dwyane Wade and Udonis Haslem for an exclusive product that benefits a charity to support at-risk families and education efforts in South Florida.
Ermenegildo Zegna is launching a new application today for the iPhone and iPad that will offer two exclusive products following the live streaming of its spring/summer 2013 show next week.
French fashion label Chanel is pushing a new black-and-white film via social media to raise awareness for its new Ultra jewelry collection and to serve as a reminder of simplicity, one of its core design principles.
Rebecca Minkoff enlisted 14 well-known bloggers to introduce the new spring/summer 2013 collection through a contest that spanned Facebook, Twitter, Instagram, Pinterest, Stylecaster, SocialCam and the Minkette blog.
London-based retailer Harrods is extending its Harrods Rewards program by installing a new membership for children and parents offering exclusive in-store events, contests and benefits that is launching with a Twitter scavenger hunt.
Premium tequila company Avión is choosing the well-off and educated male and female demographic of the “Jimmy Kimmel Live” show to push its television commercial centered around the taste and quality of its product.
Crystal Cruises completed a $65 million, five-year project to redesign every room on the Crystal Symphony ship and will spread the word to consumers with multichannel efforts to have the largest reach.
Saks Fifth Avenue has announced that it will be expanding its footwear offerings, but even though there is an obvious boost in marketing surrounding retailers’ footwear and shoe salons, this does not mean that the industry is completely recession-proof. Or does it?
U.S. preppy label Ralph Lauren will open ecommerce to Japanese consumers this fall via its first digital flagship store in the Asian market and is building its email list in anticipation.
French jeweler Cartier is pushing the history of its iconic Tank timepieces with a new video and Facebook experience beginning June 22 to raise awareness for the release of the new Tank Anglaise watch on the same day.
American Express Publishing’s Departures magazine is upping its presence on tablet devices via the Black Book to Go application that explores new travel, culinary and experiential destinations in the United States.
