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Toyota Corp.’s Lexus is connecting readers to an online test-drive experience and introducing the latest updates on the Lexus Enform application via Condé Nast's Wired’s April issue.

The Four Seasons Hotel Los Angeles at Beverly Hills introduced a mobile application designed to display the affluent Californian lifestyle that includes content, video and images.

Today in luxury marketing - That anti-knockoff legislation probably will not ever get passed; Cartier watches the luxury market; Land Rover, Chery team up in China; Europe's major markets edge up.

By avoiding the effort necessary to identify mobile touch points between the overall business and consumers, some marketers are simply checking the mobile box on their marketing and sales strategy.

Lifestyle brand Baccarat is syncing emotive and practical marketing in the relaunch of its Web site through video, commerce and content.

German automaker Audi is out to market its R8 models with a second round of the “Want an R8” campaign, this time securing a 30-second television commercial spot and a Twitter contest.

Department store chain Nordstrom is using the popular gaming application “Draw Something” to reach young consumers for the retailer’s scholarship program.

Starwood Hotels & Resorts is incorporating watermarks in print advertisements that display new content and editorial in the April issue of Saveur magazine.

British automaker Land Rover is creating an off-road course open to luxury consumers to test drive the brand’s 2012 lines in conjunction with the New York Auto Show.

Crystal Cruises will provide an all-inclusive offering on its voyages that allows consumers gratis access to high-end spirits, a move that could be used as both an acquisition and retention tool since it is eliminating all extra bills and transactions onboard.

Today in luxury marketing - Tiffany profits dip; Are the rich driving Americans to spend too much?; Hermès makes links with China’s past; See Dutch Vogue’s debut cover.

It is clear that QR codes have their place. Like any marketing channel, they are not a sure way to reach every single person.

Despite a turbulent economy, luxury marketers such as Louis Vuitton, BMW and Burberry are not only surviving but thriving and becoming some of the most-wanted brands worldwide, according to the new Global 500 study by Brand Finance.

New York-based department store Bergdorf Goodman used its spring magalog to explore themes including tailoring, new collections, patterns and New York culture through advertisements, editorial and multichannel touchpoints.

Going beyond traditional line extensions, luxury marketers including TAG Heuer, Jil Sander, Prada and Aston Martin are developing branded smartphones. However, if the brand extension does not seem plausible, money could not be the only component at stake.

Department store chain Saks Fifth Avenue is engaging its social media followers by holding a 10-day caption contest to promote women’s spring footwear on the brand’s shoes-only Tumblr page.

Italian linens brand Frette is promoting a contest with Gilt Home through the luxury experience site’s social media and email list that requires consumers to sign up for brand emails to be entered.

High-end automakers, fashion labels, aircraft, yacht and jewelry brands are heading to Concours d'Elegance in London for the ultimate access to affluent consumers who are ready to spend.

Luxury marketers need to take advantage of the younger and richer readership of tablet magazines, but they need to act fast since this may not be the majority demographic for very long, according to research from Condé Nast.