Today in luxury marketing - Hugo Boss net surges 54 percent; Louis Vuitton acquires Léman Cadran; New iPad prompts app tweaks by developers; Could Louis Vuitton-Marc Jacobs be the next Savage Beauty?
Italian designer Ermenegildo Zegna is changing the way consumers see its Facebook page – literally – by incorporating an augmented reality feature that gives users secret mobile videos to future campaigns.
Luxury home accessories designer Mary Jane McCarty is releasing two limited-edition spring collections for New York-based department store Bergdorf Goodman to be displayed in two in-store installations starting mid-March.
Philadelphia-based jewler Lagos is tapping into consumer emotion with a quiz that correlates to personality to push talisman pendants from its Rare Wonders Collection and, by doing so, is hoping to connect with consumers on a more personal level through storytelling.
Italian lifestyle brand Giorgio Armani is extending its Acqua for Life charity campaign where the brand will donate drinking water to the Green Cross International for each fragrance sold in the Heinemann Duty Free store at Germany's Hamburg Airport.
Condè Nast’s W magazine’s April beauty issue flaunts a 36 percent advertising increase overall and soared to a 66 percent beauty ad increase from this time last year.
Building a successful app is no easy task. In a mobile-oriented world, marketers need to anticipate what consumers want before they are even aware of their needs.
Spring images are typically bright and full of life, taking cues from nature and the rise in temperature. However, print campaigns must serve to educate, captivate and enthrall customers in a one-dimensional medium.
The interactive Lexus advertisement for the 2013 GS overshadows other marketers with seven pages of photos and digital content in the March Robb Report digital issue.
Quite a few luxury brands including Givenchy, Tory Burch, Fisker, Yves Saint Laurent and Tod’s are shifting around major executives, making experts wonder whether this bodes well or poorly for the industry.
Swiss watchmaker Jaeger-LeCoultre will begin its fourth annual auction to benefit the UNESCO World Heritage Marine Program March 12, allowing consumers to bid on a prototype N°1 of the Deep Sea Vintage Chronograph.
Condè Nast’s Architectural Digest’s April issue is up 47 percent in advertising pages as compared to last year, and jumped 23 percent in ad pages in the first quarter of this year compared to the same time in 2011.
Luxury marketers that align campaigns with a specific city such as New York, Paris or London could reinforce the value that the metropolis has for its brand heritage, but too much emphasis could alienate consumers who do not share that relationship.
British automaker Rolls-Royce Motor Cars is upping the customization on its Ghost models by allowing consumers to choose two-tone exterior and interior features.
Entertainment brand McIntosh Laboratory will pump music through its high-end sound systems at the Ritz Carlton, Amelia Island for the attendees of the annual Concours d'Elegance vintage motor car show March 9-10.
Relais & Châteaux’s Baglioni Hotels is stepping up the traveling experience through concierge tips in its new iPad application that offer the best places to eat, go shopping and be entertained in cities where its hotels are located.
Marketers such as Ralph Lauren, Prada and Versace capture spring by drawing on current trends and extending them into artful advertisements in the April issue of Condé Nast’s Vanity Fair.
