Small luxury hotel operator Auberge Resorts is inviting guests to entertain their daring side with a slew of new adventure-themed experiences at its properties in the United States and Mexico.
A dear mentor of mine, Neiman Marcus cofounder Stanley Marcus (“Mr. Stanley,” he was called in Dallas), defined luxury as "the best that the mind of man can imagine and the hand of man create."
The use of advanced technology and in-store displays can move luxury retailers into an authoritative and trend-setting position, but they have to make sure that the experience is consistent with the brand image.
London-based chocolatier Charbonnel et Walker has partnered with crystal brand Swarovski on a special-edition St. Valentine’s gift and is tapping all platforms including in-store, social media and email to spread the news.
Luxury smartphone retailer Vertu is using location-based advertisements in mobile applications such as Conde Nast’s Vogue and Net-A-Porter to market its new Constellation device.
Montblanc has recently announced its first regionally-focused corporate social responsibility project with the Texas Children's Cancer Center and has created two special-edition bracelets to benefit the cause.
Waldorf Astoria Hotels & Resorts' Trianon Palace Versailles has created a special couple’s package that looks to heighten all five of guests’ senses and encourage romance just in time for St. Valentine’s Day.
U.S. label Marc Jacobs is using front-page panel advertisements on the New York Times Web site to promote free shipping on online transactions for its spring/summer 2012 collection that ultimately entice shoppers to sign up for brand emails.
Four Seasons Hotels and Resorts is tapping into the St. Valentine’s Day craze through a fan-curated giveaway application on its corporate Facebook page, a themed digital magazine article and in-hotel experiences.
Trump Hotel Collections is looking to reach more consumers through a multichannel campaign called Live the Life and is marketing its efforts through a new lifestyle Web site.
U.S. jeweler David Yurman is using social media to stretch the definition of love and engage with a wider range of consumers during the St. Valentine’s Day season.
Toyota Corp.’s Lexus is using its mobile site to advertise the updates for its Enform application that allows consumers to control components of the car from their phones.
Russian jeweler Faberge is aiming to make its trademark egg collection more relevant for gift-giving consumers by creating a special St. Valentine’s Day edition.
