Ralph Lauren foretold the future of out-of-home advertising when it executed a massive, multisensory spectacle at its flagship New York and London locations earlier this week.
Top-notch brands such as Tiffany & Co. and Estee Lauder are finding that the iPad is changing the print advertising landscape, allowing for more engaging and interactive experiences.
Connecting with the growing body of affluent multicultural consumers in the United States means gaining insight into the ways they engage with mobile and social media, per agency executives.
Well-heeled consumers consider leisure experiences and travel destinations more valuable than luxury goods or services in today’s economy, an executive at Luxury Institute said.
Fashion designer Tory Burch and the Trump Hotel Collection have partnered to launch a multichannel promotional campaign that will let both brands bolster their customer relationship marketing efforts.
Department store chain Barneys New York is extending its sales strategy to the mobile space with a new commerce-enabled, smartphone-optimized Web site.
Direct messaging such as personal phone calls and social media tactics are effective for targeting consumers with incomes higher than $500,000 and should play a role in holiday strategies, according to research from AgencySacks.
A senior executive at Epsilon, the nation’s leading email marketing and interactive services firm, has said that mobile and social media are an ideal fit for luxury brands.
